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Beyond the chart: Digital wallets are a major driver of ecommerce adoption, particularly in mobile-first economies. In China, for example, 90.5% of internet users will make an online purchase this year, representing the largest digital buyer base worldwide, per our estimates.

The survey was conducted in July 2024 across nearly 6,000 respondents from the US, Canada, India, Brazil, Mexico, the UK, France, Italy, Germany, Spain, Australia, and Japan. Coupons over email: Other studies largely support the GetApp findings.

Mercado Coin can be used for Mercado Libre purchases. Combining its ecommerce platform and financial products takes the company a step closer to super app status.

Visa launched a bevy of new consumer credit cards like one with digital bank Neon in Brazil. Visa is also trying to take volume from local networks: It partnered with Dutch Bangla Bank to take over 6 million credentials in Bangladesh, for example. Visa also launched new international co-brand credit cards, including the Times Black ICICI Bank and HSBC Taj credit cards in India. Non-card payments.

Brands can now place advertising on in-store digital screens, in parking lots, on shopping carts, and in shopping aisles.

Our latest report, "Latin America Ecommerce Forecast 2022," explores how the ongoing geopolitical upheaval and economic uncertainty in the region will impact consumer spending in each of the three markets we forecast. Economic headwinds, like rising inflation, and omnichannel shopping habits will set the region’s sky-high ecommerce growth on a return course for earth.