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Twitch reported 5.14 billion hours watched and 212 million total hours streamed, dwarfing competitors like YouTube Gaming, which posted 1.94 billion hours of watch time, and Kick, at 533.9 million hours. Its community—rooted in video games but expanding into esports, music, talk shows, and even cooking—attracts a diverse base of creators, resulting in high watch-time numbers.

When not watching videos, Gen Alphas are gaming. We estimate 44.9% of children under 12 are digital gamers. Many Gen Alphas are picking up the habit from their parents: 75% of parents are gaming with their children regularly, according to a September 2024 Entertainment Software Rating Board (ESRB) survey. More than half of Gen Alphas play on mobile devices.

Zooming out: Overall, in-app spending grew 13% YoY to $150 billion globally, with non-gaming apps outpacing gaming apps—25% versus 4%, respectively. Social media ($11.7 billion) and streaming ($11.9 billion) led all mobile app revenues. Each category was driven by contrasting profit models—creator tipping and commissions for social media, and subscriptions for streaming.

Non-gaming apps are outpacing gaming apps by revenues as AI and regulations reshape the market. Read article. Honorable mentions:. Google’s future in question: DOJ considers divestment after monopoly ruling. Users flock to Threads and Bluesky as X faces latest exodus. High costs and low trust are hindering EV adoption.

Poland led the region in ownership of gaming consoles and smart wristbands. Some 36.8% of respondents owned a gaming console, and 20.4% owned a smart wristband—both significantly higher than the regional averages of 18% and 16%, respectively. On-demand video streaming adoption in Poland exceeded the regional average.

Industry impact: Roblox’s moves align with broader trends across gaming and social platforms facing mounting pressure to protect children online. US children spent an average of 139 daily minutes on Roblox in 2023, per Qustodio by Qoria. By tightening communication features and empowering parents, gaming services show they can respond to scrutiny in attempts to regain trust.

Despite financial troubles among some esports and gaming video platforms, ad revenues will continue to grow for both media.

Despite the rising popularity of handheld gaming consoles from Valve and Asus, 32% of Gen Z gamers and 21% of all gamers use a Switch, per Collage Group, indicating a healthy market presence. … And what they got: Game music anywhere and a plastic clock.

For example, a video game may consider advertising on a gaming publication. This rebrand would be attractive for partnerships like the existing one between Best Buy and CNET, where Best Buy features CNET content and CNET offers ads to Best Buy products. Advertisers should expect to see more of these in the future. This was originally featured in the Retail Media Weekly newsletter.

Green said it is also hoping to partner with airlines, hotel chains, and video game console manufacturers to bring its operating system to their screens and help them scale their ad businesses. After Amazon and Roku, video game consoles are the most popular CTV device in the US, per Comscore.

Books, consumer electronics/tech, and video games follow only travel, insurance, and banking services as the categories consumers worldwide most prefer to buy online, according to a July 2024 from YouGov. Over three quarters (78%) of US consumers say that reviews from other customers are influential in their online purchase decisions, per September 2024 AfterShip data.

The Middle East and Africa region led the globe in time spent with gaming. With an average of one hour and 34 minutes (1:34) of time spent with gaming daily, the region far exceeded the global average of 1:02. This time spent was 17 minutes more when compared with the average time spent in the next ranking region, North America.

Though it is typically viewed as a gaming platform for children, Roblox has also attempted to encourage content creators to experiment with the platform. The company’s efforts to attract older users are starting to pay off.