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Hispanic rates fell four points to 37 and white kids participation from 44 to 41. Asian and Pacific Islander rates ticked up a tiny bit. That was the only group to tick up by one point. So down across the board for most of those groups but mainly minorities and boys. The most popular sports, kids on organized sports teams-. Oscar Orozco:. Soccer.

Hispanic survey respondents were confronted with their own set of challenges with accessing preventative care services, such as not being educated by healthcare organizations on the benefits and language barriers. Many of these gaps are fixable and can be closed with preemptive messaging.

Nearly two-thirds (63.9%) of US doctors are white (non-Hispanic), while 57.8% of the US population in the 2020 census was white. Just 5.7% of the US population is Asian, but Asians make up 20.6% of doctors. By contrast, Black people comprise 5.7% of the physician population but 12.1% of the US population; Hispanics, 6.9% of physicians but 18.7% of the population.

So for example, we see brands now doing Black History Month campaigns and AAPI History Month, Hispanic Heritage Month, or Lunar New Year is another time of year that we're seeing brands get in on the action. That's sort of a cynical way of putting it.

Asian workers accounted for 10.2%, down from 11.7% in 2021, and 10.9% identified as Hispanic/Latino, up from 8.9% a year ago. The study of 81 companies included nearly 20,000 marketers who are US-based members of the ANA. However: Despite this progress, there are causes for concern.

Case study: Commemorating Hispanic Heritage Month 2023, Target released exclusive products created by Hispanic and Latino artists, curated in-stores and online to make them easier to find. Apparel, accessories, books, games, and more were part of its wider 鈥淢谩s Que鈥� (鈥淢ore Than鈥�) campaign, intended to appeal to the Hispanic and Latino audience all year-round. Photo: Target. 3.

The Collage Group survey showed 39% of Black adults and 28% of Hispanic adults were more likely to buy from brands whose advertising messages challenge racial and ethnic stereotypes. Our take: Advertising messages and portrayals of Black, Hispanic, and Asian consumers need careful consideration. Brands can face backlash if they don鈥檛 make the effort to showcase authentic people and voices.

Data from TikTok shows that Hispanic audiences are particularly engaged with vertical video and ads, especially if the ad is in Spanish, which TelevisaUnivision says will make its new ad format particularly effective. Our take: TelevisaUnivision鈥檚 new ad product is an interesting development that blends social media's immediacy and personal touch with television's broad reach.

The number of Hispanic and Black households using TV also generally increased across each age group with Big Data + Panel. With 45 million Big Data households and 75 million devices, our Big Data + Panel approach expands coverage and scale. Greater coverage and scale allow for the measurement of even more people and programs.

Hispanic people represent 18.9% of the US population overall, but 26% of children. Around 3% of the US population is mixed race, but this more than doubles to 7% among children. Gen Alpha Will Be Immersed in a Mobile Reality. Children no longer rely on their parents鈥� technology.

Black and Asian Americans are more likely than white or Hispanic Americans to give D or F grades for equity. People of color are more likely than white Americans to grade access to care as a D or F. Black and Hispanic Americans are more likely to grade quality of care as a D or F. Zooming in: It鈥檚 not just lower-income earners or certain demographic groups feeling the pain of high costs.

Monthly Gen Z podcast listeners are now 46% female, up from 42% in 2018, and more diverse than all US listeners, with 20% being Hispanic/Latino, 15% Black/African American, and 4% Asian. That makes podcasts a shrewd place for advertisers interested in these cohorts to invest ad dollars.