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VOD viewership saw high penetration rates across age groups, income levels, and household locations (urban, suburban, and rural). It’s a sign that subscription VOD (SVOD) services like Netflix and ad-supported VOD (AVOD) services like Hulu are easy to adopt. Older Gen Z led adoption in H1 2022, with a penetration rate of 97.7% for ages 16 to 24.

Household essentials led the way at 30% (up 3 points), followed by health and beauty at 28% (no change), and grocery at 17% (up 2 points). Consumer electronics remains a headliner category despite ceding recent momentum. The percentage of Prime Day participants who purchased electronics dipped to 27% in 2022 but trailed only household essentials and health and beauty.

Apparel, furniture, appliances, jewelry, and the like don’t need to be in motion to be enticing, so many retailers continue to stick with static imagery. What Does This Forecast Mean for Marketers?

Total retail sales include the sale of clothing and accessories for men, women, and children, household goods, furniture, cosmetics, and other consumer products made via liverpool.com.mx, suburbia.com.mx, and over the telephone.

But grocery ecommerce still lags other product categories for a variety of reasons, including consumer desire to select fresh produce personally, the frequency of most household grocery shopping, and distribution challenges in meeting consumer needs for quick and accurate delivery. Grocery ecommerce at scale has arrived in Canada. Almost 1 in 10 grocery dollars spent in Canada will be online in 2023.

In contrast, textile, clothing, and footwear and household goods online sales will grow by 6.9% and 4.2%, respectively, in 2023. What are the implications? Competition among beauty retailers will intensify.

Frankly, with some companies, especially households get used to just returning a ton of stuff, particularly to places that they order from frequently like Amazon and it gets built into the cost structure of these companies. Sara Lebow:. Okay, you heard it here. As your prices go up and your free returns go away, you can blame Jeremy Goldman.