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Asia-Pacific remained a global hotspot in 2023, with six of the top 10 fastest-growing retail ecommerce markets worldwide. In particular, China's online shopping market showed signs of resiliency, with growth rates in the double digits.

The most noteworthy holdouts still favoring traditional ad spending are Japan, Italy, India, and Indonesia. To view the full forecast, click here. China’s embrace of all things digital remains unmatched. Just as China leads the world in ecommerce as a share of overall retail, it also leads in digital advertising as a share of total media advertising.

India will leapfrog Germany in the digital sales rankings this year, and Indonesia is also surging. The top five countries for total ecommerce sales have not changed in a while, but the bottom half of the top 10 tends to fluctuate. This year, India will move one spot up and Indonesia will leap two spots to No. 8.

We do not yet have podcast metrics for several large countries—such as India and Indonesia—but given the digital usage trends that we do know about, it’s likely that Brazil would still end up as the third- or fourth-largest podcast market in the world even if we had listener data for every country.

Indonesia is by far the most developed online shopping market in the region. There, ecommerce will account for 28.8% of total retail sales in 2023—a metric for which it ranks third globally. Retail ecommerce sales in Indonesia will account for 68.5% of the region’s total this year. Shopee is leading the ecommerce competition in Indonesia.

In 2023, mcommerce will account for 18.2% of retail sales, putting the country on par with mobile-first markets like South Korea and Indonesia, and significantly ahead of the US and the rest of Europe. Mobile is defying the slump in online sales.

Telegram is the world's eighth largest social media messaging platform, says the Economist, popular in India, Russia, Brazil, Indonesia, and the Ukraine, as well as other countries, with a self-reported 1 billion monthly active users worldwide. That makes it nearly three times bigger than Twitter and two thirds the size of Instagram. Judges have placed Mr. Durov under court monitoring.

Project S, a TikTok initiative to promote and sell products made popular by viral videos, has raised red flags among lawmakers in Indonesia. Lawmakers have expressed concerns that the initiative could decimate local small and medium-sized businesses if ByteDance were to fulfill many of these orders via China-based suppliers.