蘑菇AV

As China鈥檚 retail media advertising market begins to mature, off-site channels鈥攊ncluding WeChat and Douyin, TikTok's sister app in China鈥攚ill increasingly drive growth.

Advertisers and marketers can鈥檛 afford to waste budget, so we foresee a partial shift away from display ads and renewed emphasis on search鈥攚ith one big exception, retail media.

While that includes a shift to digital, a key part of it is also leveraging its retail business as a gateway to the company. Retail locations can help to bring in new customers and tie users closer to the brand by cross-selling other products in-person. At the end of 2023, Western Union opened 100 new retail locations in Europe. It plans to "significantly expand鈥� its locations through 2025.

Double-digit inflation and stagnant economic growth have hit Latin America鈥檚 retail industry. Retail ecommerce sales growth in the region decelerated to its slowest rate on record last year, but we expect it to reaccelerate in several key markets. Here are our latest forecasts, along with new breakouts for Chile, Colombia, and Peru.

Supply chain headaches mount for retailers: Disruptions in the Red Sea are driving up shipping rates and creating backups at key ports.