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For example, Mercado Libre’s share of ecommerce in Mexico will be 16.0% this year, greater than Amazon’s 13.7% share. Here again, no such domestic rival exists in Canada. Only Germany’s Amazon ecommerce share (51.1%) is higher than Canada’s. Domestic online retail has been slow to develop in Germany. Amazon’s sales there are more than three times that of second-ranked Otto.

On the other hand: Mercado Libre’s nearly 22% YoY increase in digital sales helped offset those players’ losses by infusing $4.44 billion into the regional market during the nine-month period. Only four other retailers posted double-digit YoY gains in 9M: Carrefour Brasil (98.3%), Walmart de México y Centroamérica (20.5%), Grupo Éxito Colombia (19.5%), and Liverpool (14.3%).