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The news: In-store digital media provider Looma has secured $10 million in funding to help expand its In-Store Connect platform, increasing its presence across new and existing retail partners. By the end of 2024, Looma plans to expand its network from 800 to over 5,000 screens, including more categories within grocery stores, particularly the adult beverage section.

Gen Z spends significantly on beauty products online while favoring in-store shopping for apparel. For groceries, this tech-savvy generation relies heavily on search engines and social media to discover new products. Additionally, the trend toward low- and no-alcohol beverages is gaining momentum, as many Gen Zers embrace initiatives like Dry January.

MrBeast, Logan Paul, and KSI look to grab a share of the school lunch market: They鈥檙e integrating Prime Hydration and Feastables chocolate bars into a 鈥渂etter-for-you鈥� Lunchables-like product called Lunchly.

The ecommerce boom in Canada means many product categories now sell a significant percentage online. This includes grocery, which we forecast for the first time this year.

Ahold Delhaize sees big retail media opportunities in its stores: There鈥檚 good reason for that outlook since we expect 87% of grocery sales to occur offline this year.

Online sales are back in growth in the UK, but the fortunes of key ecommerce retailers have been mixed, with some suffering a greater blow from the cost-of-living crisis than others.

More than eight in 10 (83%) US grocery shoppers consider the price when picking a grocery store, per January 2024 data by Progressive Grocer. What it means: Amid growing price sensitivity, grocery retailers can build brand loyalty by offering personalized discounts on items that their customers already buy. 3. Not all deals are created equal.

Walmart partners with Burger King to beef up Walmart+ perks: While the retailer focuses on appealing to its core customer base, Amazon makes a move for holiday and grocery sales.

Shoppable media is any form of digital media that includes a 鈥渟hoppable鈥� call to action. Prominent examples of shoppable media include social commerce, connected TV (CTV) ads with QR codes, livestream shopping, and online recipes that include links to purchase sites. Social commerce is a growing market, but adoption hasn鈥檛 caught on elsewhere.

UK ecommerce sales have bounced back to steady growth as consumer spending remains resilient despite inflationary pressures. Most major categories will see a further shift online by 2027, bringing opportunities for ecommerce retailers.

Clothing is the top category across age and gender. According to the December 2023 Insider Intelligence Ecommerce Survey (conducted by Bizrate Insights), more than half of respondents in each group reported buying clothing online at least once in the past month

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the differences between how US and UK consumers shop for groceries. Then, for "Pop-Up Rankings," we rank two grocery stores doing digital well, two taking an alternate approach, and why both can work. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.

Younger generations are more likely to discover new grocery products via social media and search engines.

Grocery spending is slowly shifting online as consumers seek convenience: More shoppers are leveraging grocers鈥� ecommerce options as well as delivery platforms like DoorDash and Uber Eats.

Digital activity now plays a major role in product discovery, with younger generations driving sizable shifts in the way shoppers find new products.