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I saw an article by a reporter in Fast Company who lives in Spain, which is one of the markets where IKEA is trialing this before it rolls it out worldwide and he talked about how the interface is really nice. I mean, first you know you're getting the IKEA branded products because it's only IKEA. It's not going to be somebody saying something is IKEA when it's actually a different brand.

Respondents were from Argentina, Australia, Austria, Brazil, Canada, China, Czech Republic, France, Germany, India, Italy, Malaysia, Morocco, Netherlands, Nigeria, Poland, South Africa, Spain, Sweden, Thailand, Turkey, UAE, UK, and US.

So it's places like US, Spain, Italy, Norway, UK that are the most likely to own those smart, slightly nice-to-have devices. It's in parts of Asia in particular where we see the other end of the spectrum, where ownership is lowest. If I can fly the flag for the UK for a second, we are the top country in the world for tablets, smart TVs, games consoles, smart home products, and smart watches.

It's not Spain? Oscar Orozco (01:49):. I know all of these. Marcus Johnson (01:50):. Unfortunately, it's Spain. Do you know all of them? Okay, so Ethan probably should go. Ethan, you're right. Yes. It's Men's Euro Spain of won four Men's World Cup. Oscar, do you know this one? Oscar Orozco (02:01):. Brazil with five. Marcus Johnson (02:02):. Indeed. Women's Euros. Ethan, any guesses?

The UK is less eager for podcasts than its English-language peers, while Spain is among the world leaders. Spain stands out for its podcast enthusiasm. In 2023, 37.0% of internet users and 31.1% of the population in Spain will be podcast listeners. Those figures tower over the metrics of every other Western Europe market, including the UK.

Ecommerce payment preferences vary country by country, but digital wallets now lead in Denmark, Germany, Ireland, Italy, Spain, and the UK, giving them the biggest overall share of European ecommerce transaction values, per a March 2023 report by FIS.

Sustainability is a big issue for Western European digital advertisers. To meet their clean emissions goals, though, they鈥檒l need to tackle the digital inefficiencies inherent in the ad supply chain.

We have Greece, Spain, or the U.S.. Paul Briggs (25:19):. Annual salary, Bill, or wealth? Bill Fisher (25:22):. Value across the calendar year. Paul Briggs (25:24):. Okay. Bill Fisher (25:26):. These questions got progressively harder, I feel. Okay, if you had gone for Greece, which two of you did, you would've been incorrect.

Ethan Cramer-Flood:. ...Germany, Canada, U.S, France, UK, Mexico, Australia, Italy, Spain. Marcus Johnson:. Is that why you're raising them, just so you could beat Germany? Christmas markets, that's a great reason to spend money though. They are fantastic. All right, very good. Let's move to Zach. Zach Goldner:. My dinner party data is about time spending on your TV screens.