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On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.

As more streaming platforms launch ads and user attention remains high on sites like TikTok and YouTube, advertisers are splitting video budgets between social, streaming, and online video. Here are five charts to help demystify video advertising.

Prime Video鈥檚 ad model positions Amazon against Netflix: Targeted ads and competitive pricing drive substantial revenue growth in the streaming market.

On-demand video streaming adoption in Hungary exceeded regional norms. Some 90.1% of respondents reported watching on-demand or streaming services, surpassing the regional average of 85.7%. Additionally, 89.7% used video on one of the named streaming platforms, compared with the regional average of 85.0%. Hungary led the region in ownership of streaming devices and feature phones.

Notably, streaming stick/device ownership (22.5%) was almost double the regional average of 11.4%. Video streaming adoption in South Africa was among the highest in the region. Some 94.5% of respondents used video streaming services, 4.6 percentage points above the Middle East and Africa average. On-demand/streaming TV viewership was particularly high at 95.3% of respondents.

Asia-Pacific is the most coveted region worldwide for its digital video streaming growth. And the OTT video segment has been gaining steam as audiences increasingly crave high-quality content. However, players have had to stay innovative as they cope with an array of business challenges that comes along with this diverse region.

Video streaming adoption in Mexico was the highest globally. Some 96.9% of respondents reported using video streaming services. Mexico was also a leader in music streaming at 84.9%. That exceeded the regional average by 4 percentage points. For music streaming, the country ranked No. 3 globally. Mexico led voice assistant usage regionally.

On-demand video streaming adoption in Hong Kong was among the highest in the region. Some 93.8% of respondents reported watching on-demand or streaming services, surpassing the regional average of 89.9%. Additionally, 93.1% used one of several named video streaming platforms, compared with the regional average of 88.8%. Desktop/laptop ownership decreased by 6.5 percentage points to 63.6%.

On today's podcast episode, we discuss whether GenAI is just a solution in search of a problem to fix, how the video streaming world has shifted already this year, how significant of an ad battleground the back seat of a cab can be, how fast people need things delivered, what the most popular pets in America are, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.

Video streaming adoption is declining but remains high. The survey found that 83.7% of respondents used video streaming services, down 2.5 percentage points YoY. However, streaming still outpaced the live TV viewership rate (79.0%). One of the largest YoY increases was in music/audio streaming adoption. Usage grew by 2.5 percentage points YoY to reach 65.1% of respondents.

However, subscriber growth figures will be low from now on, as subscription cost fatigue is hitting digital audio the same way it鈥檚 hitting OTT video streaming services. Click here to view our full forecast for US paid digital audio subscribers. Spotify has the most paying subscribers, and Apple scores highly by default.