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Digital wallets are gaining share of retail transactions in the UK. Retailers that don鈥檛 accept them risk losing sales.

TikTok is primarily banking on countries in Southeast Asia to reach its objective, but it鈥檚 not giving up on the US: In May, the Financial Times reported that TikTok had restructured its ecommerce business to focus on the US and the UK. The US is the world鈥檚 second-largest social commerce market after China, generating $68.92 billion in sales this year, per our estimates.

And Meta, Google, and Amazon have built out the financial services they offer, although have all taken very different approaches. Our hyper-personalization prediction: We foresaw that new players would build hyper-personalized experiences to help consumers take control of their finances.

US grocery ecommerce sales will grow 17.4% in 2024 to total $219.04 billion, according to our forecast. Meanwhile, UK grocery ecommerce sales will grow only 5.1% to total $37.06 billion in 2024. 鈥淎t the end of the day, consumers in the US enjoy the conveniences of delivery, but they鈥檙e not necessarily willing to pay an exorbitant fee,鈥� said our analyst Blake Droesch, emphasizing the perceived value of Walmart+ and Amazon Prime memberships to these shoppers.

The UK is home to some of the most voracious digital video viewers, but planning a campaign across the plethora of video platforms is getting more and more complicated. An increase in ad-supported on-demand platforms is adding to the complexity.

For example, hundreds of UK Amazon workers on Wednesday staged their first-ever strike. The retail giant failed to 鈥済ive workers a proper pay rise,鈥� said Stuart Richards, senior organizer of the GMB Union, in a statement. Amazon in December had offered workers a 50 pence-per-hour increase in pay.

In this visual report, we dive into the retail and ecommerce profiles of Germany, France, Spain, the UK, and Italy. Use the arrows to scroll through each interactive report for our forecasts, consumer behavior insights, and more. We will answer these questions:. What are the top shopping holidays in each country? How big are holiday retail and ecommerce sales?

Historically, the UK was home to Western Europe鈥檚 largest customer base for subscription OTT. But we expect Germany to surpass the UK in user numbers in 2022, chiefly because Germany鈥檚 larger total population has begun to outweigh the higher OTT penetration in the UK.

Amazon-owned Whole Foods is in expansion mode: While its parent company looks to cut costs, the high-end grocer sees an opportunity to attract consumers as they return to in-store shopping.

It already allows cross-border sellers on other versions of its service, including in the UK, Vietnam, Malaysia, and Singapore. The broader context: TikTok鈥檚 push into social commerce makes sense given the way in which its platform has become enmeshed in the lives of consumers鈥攑articularly Gen Z.

Record-high UK grocery inflation is benefiting supermarkets鈥� private label brands, which grew sales by 9.3% in January, compared with just a 1% increase in name brand sales, per Kantar data reported by The Guardian. Kroger said it saw more customers consolidate spending in Q3 because of the value it offered via its owned brands and personalized discounts.

The stats: Almost half (47%) of UK consumers won鈥檛 shop with an etailer that charges for online returns, per a study by ROI Hunter cited in Marketing Tech. A similar proportion of US shoppers鈥�54%鈥攕ay the same, per a Loop survey. Why this matters: The survey results should be a warning sign for Zara and Boohoo, both of which implemented online returns fees earlier this year.

UK inflation eased in November: However, there is no shortage of challenges facing UK merchants and consumers, including a recent rail strike.

The UK follows suit: 鈥淎s in the US, we鈥檙e seeing [health, personal care, and beauty ecommerce] sales growing fast at 7.6%, and that's versus a 0.6% dip in overall UK ecommerce sales this year,鈥� said our analyst Carina Perkins.

The test is currently limited to a small group of users in the US and UK. Zoom in: The addition of product recommendations to non-shopping content is TikTok鈥檚 latest attempt to fully embed commerce into the in-app experience.

The news: Domino鈥檚 Pizza aims to drive additional revenues by listing its menus on Uber Eats and Postmates apps across 28 markets, including the US, UK, and Canada, per The Wall Street Journal. The pizza company鈥檚 CEO Russell Weiner told the Journal that he hopes the broader exposure will help it generate $1 billion in incremental revenues.

An improving UK economy means digital ad spending in all industries will see healthy growth this year. Retail will still lead total spend, but automotive will receive a boost thanks to significant investments.

The UK, China, and South Korea led in global ecommerce penetration for 10 years. The UK鈥攏ot China鈥攚as the first to shoot past the 10% milestone in 2012. The early shift to online grocery helped establish the UK as the digital leader in Europe. Even today, there鈥檚 a significant gap between the digital penetration in the UK and other countries across the region.

Amazon is propping up the triopoly. Amazon dominates retail media in Germany. The dominance of Amazon is more marked than in either France or the UK. This year, it will account for 78.3% of total retail media ad spending in Germany versus 72.8% in France and 71.5% in the UK. As the duopoly of Google and Meta loses market share, Amazon is contributing heavily to the triopoly.