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The UK is only behind China when it comes to retail ecommerce as a proportion of total retail sales. That鈥檚 why retail will be 拢1.98 billion ($2.46 billion) ahead of the pack when it comes to digital ad spending, at 拢6.74 billion ($8.38 billion). Digital growth in other industries is affecting retail鈥檚 market share, though.

A tough environment: Flagging sales in China have already taken a toll on categories such as luxury, beauty, and QSR. Beer is proving no exception. Carlsberg CEO Jacob Aarup-Anderson told the Financial Times that China鈥檚 economic stimulus measures haven鈥檛 had an effect on the 鈥渟ignificant deterioration鈥� in consumer sentiment. He鈥檚 also uncertain that the climate will improve next year.

Prime Big Deal Days spurs consumers to shop on a random Tuesday in October: Amazon鈥檚 event drives shoppers to spend, even if most aren鈥檛 buying holiday gifts.

The marketplace has over 6,000 members, which include brands and retailers in categories such as apparel, footwear, beauty, and home goods. The platform aims to be a one-stop shop for brands to move excess goods to a vetted array of buyers from around the world that include off-price retailers, sellers on platforms such Poshmark and eBay, and creators that sell goods via livestreams.

CPG includes food and beverage products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetic products.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the role of the store for the beauty space, Walmart's involvement in this product category, and how TikTok is changing things. Then, for "Pop-Up Rankings," we rank the top three social media trends that have influenced beauty products and how they're marketed. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

Ecommerce disruptors like Temu and Shein have introduced highly gamified elements into their mobile-first shopping experiences, rewarding consumers for spinning wheels, redeeming coupons, and referring friends. To keep up, brands and retailers are turning to loyalty programs and adding elements of fun and entertainment to engage members. Gamification comes in many forms.

Retailers must continually test and adapt their strategies to find what resonates with consumers ahead of the holidays. An extended holiday season requires a dynamic approach to promotions, while brands aiming to reach Gen Z should use creators and video ads. Here are three pieces of advice on a successful holiday ad campaign from Meta and two of its advertising partners, 鈥嬧�婳gee Beauty and AS Beauty.

Among millennials, for instance, just 30.4% of beauty shoppers have discovered a new beauty brand or product on social media, compared with 40.0% browsing in-store. Social is similarly important for Gen Z clothing shoppers, but its influence contends with brand websites and apps. Brands have an outsized influence on clothing shoppers of all ages, including Gen Zers.