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Direct-to-consumer brands should use value as a differentiator. The key stat: 56% of consumers worldwide say that a better price is the top way to encourage them to buy directly from brands, per the report. Free delivery, fast and convenient delivery, free returns, and loyalty programs round out the top five factors that encourage consumers to shop with brands directly.

Creators are going direct-to-consumer. Direct audience monetization tactics鈥攍ike tipping, subscriptions, and merchandising鈥攁re the fastest-growing social media creator revenue streams. But it isn鈥檛 easy for most creators to make meaningful revenues from them. Tipping is a thriving, but tiny, creator income source. The sums are small, but they鈥檙e beginning to add up.

During the opening week of the Olympics (July 26 to August 1), Nike increased visits to its direct-to-consumer (D2C) site, per data from Similarweb as reported by Reuters. Although competitor Puma also increased visits to its D2C site, others, like Adidas, Hoka, and On saw their visits decline.

High-income consumers are more likely to discover new brands or products in-store, but they typically make the final purchase online.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of January. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Disney marked its first-ever profit in the streaming division, a quarter ahead of schedule, signaling a successful turnaround in its direct-to-consumer strategy. Retail media remains a rapidly growing sector. Amazon leads with forecasted US retail media spending of $41.95 billion in 2024, though Walmart is making significant strides with 26% advertising growth in Q2. Search.

Gen Z鈥檚 complicated path to purchase leans heavily on digital platforms and channels. But offline resources still play a key role.

While luxury brands prefer to engage via D2C channels, they may be leaving money on the table by undervaluing the channels where shoppers are most likely to make purchases. Luxury brands have generally shied away from developing broadly accessible loyalty programs, preferring to focus their efforts on one-to-one clienteling with their top-spending customers.

Gauging the influence of digital on the shopper's journey.

Insurers looking to step into the space can refer to these examples for ideas on use cases for the model; whether to offer D2C or B2B products; and whether to approach the space through building, buying, or partnering. US-based insurtech Lemonade started offering blockchain-based parametric insurance coverage to crop and livestock farmers in Africa in March 2022.

For some smaller D2C brands, ASC+ now represents well over half of their social ad spending. Social media platforms鈥� ad offerings are increasingly geared to retail and consumer packaged goods (CPG) advertisers.

Today, in other news, just the one story, Big Pharma companies going direct to consumer. (18:07):. Story one, Pfizer and Eli Lilly, two Big Pharma companies are going D2C. The first story here, Rajiv, is Pfizer.

Ecommerce has become a dominant sales channel in the pet industry, fueled by convenience and a broad range of online offerings. By 2028, nearly half of pet products sales will come from ecommerce.

But many D2C brands are now weighing the pros and cons of putting some of their goods on TikTok Shop and using affiliate marketing to drive sales. 鈥淔or products that are $100 and under, you see the affiliate budget slowly start to go that way,鈥� Mayberry said. 鈥淒o we keep this off dot-com and only go to TikTok Shop?鈥�. Affiliate is entering a period of data stratification.