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This was triple the rate of some regions, where gaming on mobile devices is much more common. Nearly three-quarters (73.3%) of respondents owned a desktop/laptop. This helps explain why time spent with mobile devices was lowest in Western Europe. Germany. Time Spent With Media. Time spent with mobile devices saw the biggest regional gain YoY in Germany.

Gaming-adjacent media are also seeing ad revenues grow. Gaming also has derivative media, such as gaming videos and esports, that are significant advertising channels in their own right. GVC is a multibillion-dollar ad business. These videos are hosted on platforms such as Twitch and YouTube. We expect GVC ad revenues to grow by 9.0% YoY in 2024.

OpenAI partnered with Future, the owner of Marie Claire, Tom鈥檚 Guide, PC Gamer, and Tech Radar, to include their content in its ChatGPT search product. Zooming out: The two AI companies are facing scrutiny and legal challenges over the information used to train their generative AI (genAI) models.

YouTube is the dominant platform where they discover new toys, far outpacing traditional TV and gaming platforms, according to a May 2024 Precise TV and Giraffe Insights survey. It鈥檚 also Gen Alpha鈥檚 top platform by time spent, at 84 minutes daily, per Qustodio, a third-party parental control and monitoring platform offered by Qoria. Shopping independently is not commonplace.

Gaming became a popular online activity during the pandemic. Growth may be slowing, but it鈥檚 not shrinking, meaning that the majority of those who picked up the hobby during the pandemic have become long-term users.

The news: Roblox will expand parental controls next month following a series of reports that criticized the gaming platform for lacking safety measures for its largely underage user base. In a letter sent to parents, Roblox said users under 13 will need parental approval to access chatting features.

Gaming. Mobile gaming introduced AR to a vast audience. Games like Pok茅mon Go, which uses AR to overlay virtual features on the real-world gaming environment, showcase the technology's potential for engaging, interactive experiences. Launched in 2016, the game has been downloaded over 1 billion times and has generated more than $6 billion in revenues. Social media.

Gaming console ownership in Mexico was the highest in Latin America. Some 38.0% of respondents reported owning a gaming console, placing Mexico No. 1 in the region and No. 4 globally. Desktop/laptop ownership decreased 6.1 percentage points YoY. This significant decline brought desktop/laptop ownership to 55.7%. This was the lowest in Latin America, illustrating the shift toward mobile devices.

However, layoffs are hitting experiences and devices, sales, gaming, and security. Trimming the fat: Investors are pushing for returns on Big Tech giants鈥� heavy AI investments. Reducing workforces could buy time for their AI initiatives to pay off.

The Interim Final Rule on Artificial Intelligence Diffusion would limit the sale of chips used in video games, data centers, and AI applications, ostensibly to secure national interests while fostering AI development. The proposed rules also set security standards to control AI model 鈥渨eights鈥� that help decide what information is critical to learning and experience鈥攚ithout them AI wouldn鈥檛 work.

Gaming (Xbox content & services): Up 2%, a slower growth area, though positive due to Game Pass. AI impact: CEO Satya Nadella highlighted Microsoft鈥檚 AI business hitting a $13 billion annual run rate, up 175% year-over-year. Why it matters: AI growth continues, but cost concerns and competition are mounting. DeepSeek鈥檚 AI breakthrough challenges the industry鈥檚 spending model.

Speak is still developing its platform and curriculum and isn鈥檛 yet considering gaming functions or loyalty features for its app. 鈥淲hen there鈥檚 a tug of war between gamification and engagement and efficacy, we will pick efficacy 100% of the time,鈥� Zwick said, per TechCrunch. The decision to prioritize efficacy over gamification could limit Speak鈥檚 ability to sustain user interest.

During our testing of ChatGPT search for price comparisons, we were able to source the cost of an Asus ROG Ally X gaming handheld from three retailers: Best Buy, Amazon, and Newegg. ChatGPT quickly surfaced item pricing from each seller, along with real-time inventory information and product links.

Zooming out: Sweeping layoffs across multiple industries last year, including tech, media, video games, and retail, left a large pool of unemployed workers vying for new roles and increased competition in the job market. LinkedIn product manager Rohan Rajiv said the job search process is not only about 鈥渓abor market dynamics鈥� but also a lack of transparency, per Engadget.

Recent examples like PlayStation's 鈥淚ntergalactic: The Heretic Prophet鈥� demonstrate how product placement is evolving, with Porsche-branded spaceships and Adidas sneakers integrated into gaming environments.

Global metaverse revenues from gaming, services, ecommerce, and advertising are projected to hit $54.50 billion by 2028, per S&P Global. Our take: Unlike Apple鈥檚 and Meta鈥檚 closed ecosystems, democratized XR and VR spreads hardware and software development鈥攁nd ecosystem expansion costs鈥攁cross various partners.

She discussed how the online gaming platform is redefining digital brand engagement metrics. Key stats:. 84% of users are likely to consider purchasing from a brand in real life after trying items on their avatars, per late 2023 research from Roblox. Studies indicate that Gen Alpha and Gen Z users consider avatar fashion more important than physical clothing choices.

Our take: As usual, CES didn鈥檛 disappoint with all of its new tech, which also delved into holographic displays, AR headsets, and video gaming accessories. The future is more automated than ever. While automation and AI might simplify daily life in some ways, in others, we can expect them to replace jobs and limit privacy鈥攏ot just for those who purchase the tech but also for unwitting bystanders.

This included print press (down 19 minutes), online press (-17), gaming (-17), podcasts (-17), music streaming (-16), online TV/streaming (-15), broadcast TV (-13), and broadcast radio (-13). In fact, China trailed the global average for daily time spent in every category except print press. China ranked last globally in time spent with desktops/laptops/tablets.

There are three notable exceptions: Messaging platforms like WhatsApp, gaming platforms, and services with educational content including YouTube are exempt from the regulations. This isn鈥檛 a blanket ban: Users 15 and under will still have access to platforms that allow them to see some content without creating an account. What now?

It鈥檚 not just music platforms like Apple Music or YouTube Music with their own versions: Gaming platform Steam, grocery service Instacart, and many other apps across industries also roll out end-of-year personalized campaigns.