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US adults spend more time with total audio (radio plus digital) each day than with social media, digital gaming, or subscription over-the-top (sub OTT) streaming services. Digital audio鈥檚 advertising ecosystem is very different from radio鈥檚, but neither pulls its weight compared with other media.

We have broken out digital gaming for the first time. Previously, we only estimated time spent with mobile gaming apps, but now we have metrics for all gaming across all devices. The overall adult population will spend 1:01 per day gaming in 2023, and active gamers will spend a robust 1:48. Although these numbers are high, growth is expected to be negligible going forward.

The Middle East and Africa region led the globe in time spent with gaming. With an average of one hour and 34 minutes (1:34) of time spent with gaming daily, the region far exceeded the global average of 1:02. This time spent was 17 minutes more when compared with the average time spent in the next ranking region, North America.

As a result, these industries tend to spend a larger share of their digital ad budgets on video advertising. Media and entertainment spends the highest share of its digital ad spend on video for unsurprising reasons. Makers of movies, TV shows, and immersive video games want to advertise in a way that reflects the product鈥攏amely via video.

It hosted Amazon Gaming Week from April 30 through May 5, and Amazon Pet Day begins on May 7. Amazon is increasingly using seasonal or category-specific events to drive sales and build awareness of its growing selection of name brands. The events also boost retail media spending as brands aim to ensure they are front and center during the sale.

Roughly half as many gamers play on consoles or desktops/laptops as on mobile, meaning the average console gamer spends more time playing on a console than the average mobile gamer does on mobile. Additional devices may become more important in the future. Consoles dominate the 鈥渙ther鈥� category today, but VR headsets and connected cars may play a bigger role in the future.

Roblox introduces immersive video ads to capture Gen Z's attention: New ad format expected to boost brand engagement and user actions.

Poland led the region in ownership of gaming consoles and smart wristbands. Some 36.8% of respondents owned a gaming console, and 20.4% owned a smart wristband鈥攂oth significantly higher than the regional averages of 18% and 16%, respectively. On-demand video streaming adoption in Poland exceeded the regional average.

Gaming on smartphones saw declines for key metrics in 2022, putting a wrinkle in a growth trend that nearly dates back to the launch of app stores. Read on for figures that highlight what鈥檚 changing, and how these changes might impact user acquisition.

Streamers are clamoring for video game adaptations: Netflix鈥檚 latest animated series shows why game publishers and streamers are striking so many deals.

Roblox isn鈥檛 growing: The young-skewing gaming/metaverse platform reported lower net bookings than Q2 2021.