蘑菇AV

So it's not surprising that Netflix would maybe back off these bigger longer term costly productions and focus more on quicker things like mobile that are not just faster to make, but have a lot more monetization options or towards smaller kind of independent premium gaming experiences.

Sports properties continue to flow to digital, increasing CTV ad inventory and monetization. In the past two years, Amazon Prime Video, YouTube TV, and Apple TV+ have exclusively licensed NFL Thursday Night Football, NFL Sunday Ticket, and Major League Soccer, respectively.

The Google executives are like, "We're pleased with Shorts monetization progress," and it's like, great, glad to hear you're pleased. So there's not really much that we can, not much concrete that we can comment on there. (09:34):.

Instacart in grocery, AutoTrader in automotive, Best Buy in consumer electronics, and DoorDash in food delivery each represent a cross-section of industries that have moved heavily online and now present a lucrative audience monetization opportunity. 蘑菇AV the Survey.

All participating retailers have a shopper marketing or co-op marketing program, as well as a monetization program that's incremental to their shopper marketing. All participating brands categorize themselves as either consumer packaged goods (CPG) or consumer brands.

But even so, I do think that we're getting to a point where Meta has to be thinking about monetization. (15:34):. And I don't necessarily think that they're going to go in with sort of the types of ads and the ad load that you see on an Instagram or a Facebook. I think they're going to be a little bit smarter about it, introduce them a little bit more thoughtfully.

Diversification is top-of-mind: Meta tread carefully around the question of competitors and Threads monetization, while Pinterest and Snap noted a need to move from the consideration set to a must-buy for advertisers. 鈥淚 don鈥檛 think there鈥檚 a single CMO or head of agency saying that they want to consolidate more spending with just two or three players in the industry,鈥� said Snap鈥檚 Harris.

Social platforms must get creator monetization right. Creators won鈥檛 abandon social media, but they are becoming less beholden to the platforms. Social platforms must prioritize developing and maintaining predictable and consistent creator monetization programs, especially for short video. Media companies must 鈥渦n-learn鈥� entertainment.

Investments in intellectual properties will set the stage for further monetization. In the past several years, China-based OTT services have invested in developing their own library of originals and other intellectual properties to establish a unique market position鈥攁kin to what Disney is today.

The post-ATT transition has been expensive and requires a full-scale reimagining of game monetization. Large platforms, such as Roblox or Ubisoft, have moved most quickly, but they鈥檒l eventually be joined by smaller ones as the prospect of brand dollars grows. It鈥檚 a virtuous cycle for brand advertisers. Explore AI鈥檚 impact on the burgeoning video ad space.

Numerous high-profile digital audio platforms have reported monetization challenges with their podcasting businesses in 2023, but the problem is not a lack of interest from listeners. The three major regions of North America, Latin America, and Western Europe will have a total of 389.8 million podcast listeners in 2023. By 2027, that figure will have surged to 473.0 million.

The strong growth in social media monetization tactics like tipping, subscriptions, and merchandising indicates a growing willingness among consumers to spend their money on creator content and products. That has a ripple effect on marketers, as consumers may spend less on other goods and services.

One way Meta is trying to shore up monetization around Reels is by building measurement standards. The company announced it is working with the Global Alliance for Responsible Media (GARM) and the World Federation of Advertisers (WFA) on a measurement standard for Reels. Meta finds a bug in its Apple.

After a few years as the darling subchannel of the affiliate ecosystem, content is now crowded, competitive, and, increasingly, sophisticated: At least a third of publishers say they now use four different monetization strategies, including coupons, editorial recommendations, loyalty, and deals, according to the Martech Record survey of 66 publishers.

Data that provides a full and accurate view of the customer journey is essential for monetization. For retailers with sufficient scale to support retail media networks, extensive customer data boosts the value of their offerings to advertisers. Nearly two-thirds of retailers share or plan to share loyalty data with their retail media advertisers, per Deloitte.

And as for what comes next, obviously monetization is on the roadmap for meta AI in Meta's latest earnings call Zuckerberg was pretty clear that the plan is to scale the product before monetizing it, so it'll take time, but the ads are definitely coming.

Our take: Roblox's introduction of immersive video ads expands monetization opportunities for creators and offers brands an exciting way to engage the highly valuable Gen Z audience at scale. Roblox's detailed guidelines and brand suitability controls help ensure a safe advertising environment for users and brands.

Advertising and Monetization Updates. YouTube Launches Ad Revenue Sharing for Shorts Creators. Creators will now receive a 45% cut of Shorts ad revenues. Until now, Shorts had no clear road to enable creators to make money through ads the way long-form videos do.

YouTube is doubling down on CTV monetization and time spent. YouTube鈥檚 focus on the living room screen has allowed its CTV growth to outpace its overall ad business on a net basis, per our forecast. That will change in 2024 as CTV bumps up against more competition and YouTube scales up its Shorts business.

Musk x Creators: Musk has been vocal about his potential plans to improve creator monetization on Twitter. During a staff Q&A in November, he floated the idea of encouraging YouTube creators to post videos to Twitter by offering 10% more than what YouTube pays.

Facebook waited to launch ads on its platform until users were fully engaged with the product, then gradually increased the number of ads to balance monetization with user experience. That was a formula for success.

The bigger picture: More payment providers are pushing data monetization opportunities to diversify revenues. We鈥檒l likely see payment networks and issuers lean more heavily into it as value-added services become more important to their diversification efforts鈥攅specially as swipe fee fights and other competitive factors threaten other revenue streams.

Instagram: New Ad Format Paves the Way for More Creator Monetization. Instagram added even more ad placements than sister company Facebook did in Q4. Meanwhile, creators got access to a myriad of new features鈥攕ome of which creators may say were long overdue. Ad and Monetization Updates. Instagram Launches New Ad Placements. Meta has introduced four new ad formats for Instagram:.

Mitchell-Wolf notes that YouTube鈥檚 revenue rise of more than 20% amounts to its most robust growth in two years, thanks to strategic investments in live sports broadcasting, stringent actions against ad blockers, and enhancements in the monetization of its Shorts feature.