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TikTok Shop joins Amazon in holding a July sale: The marketplace hopes exclusive discounts on brands like L鈥橭r茅al and live-shopping events will boost GMV.

The platform is a sandbox for users of all ages to toy with game-making tools and create digital assets, a model that has garnered praise for letting kids experiment with digital creation鈥攁nd criticism for monetizing those creations. User-generated content is the fuel that keeps Roblox going.

The problem has become more pronounced due to the rapid growth of ecommerce, and online marketplaces in particular鈥攚hich we expect will account for 6.3% of total US retail sales this year, or nearly double the 3.4% share in prepandemic 2019.

The latest antitrust enforcement under the EU鈥檚 Digital Markets Act (DMA) comes as Apple is in the middle of a product-wide AI pivot. The requirements: The DMA wants Apple to open up access to key features like the Siri voice assistant as well as the payments chip. Apple has six months to make cross-device interoperability easier in the EU.

ThredUp tests peer-to-peer marketplace model as losses pile up: The resale platform is in need of a reset as it struggles to navigate an uncertain economic environment.

The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.

Meanwhile, Instacart will continue making gains on Amazon grocery to become the second-biggest digital grocery player. 5. Amazon shoppers are happy to be there. Amazon customers are among the most content, with 94.8% of US marketplace buyers identifying as very satisfied or satisfied, according to our June 2024 鈥淯S Marketplaces Consumer鈥� survey.

These platforms also use similar online dashboards to allow advertisers to set parameters and execute campaigns. RTB will make up the remainder of programmatic ad transactions. This form of ad buying鈥攂ased on automated ad placements via auction in ad exchanges and marketplaces鈥攐nce made up the majority of programmatic.

These shifts are likely to accelerate further, as consumers seek out the best possible prices, promotions, and offers on retail platforms鈥攅specially digital marketplaces, which also function as price regulators and comparison portals. Usage of traditional search engines is steadily declining among all ages and genders in Latin America, per our survey.

Our take: This expansion underscores Walmart's successful diversification efforts beyond its traditional retail operations, especially in digital and data-driven sectors. As CEO Doug McMillon said on the company鈥檚 earnings call, more nascent units such as advertising and marketplace 鈥渁re also contributing, diversifying our profits and reinforcing the resilience of our business model.鈥�.

Programmatic will account for more than 9 in 10 display ad dollars this year. How it fares as the last legacy identifiers die out will make or break the future of digital advertising.

Having multiple operating currencies may provide a more nuanced understanding of the video marketplace. It would also incentivize continued innovation among measurement vendors to ensure solutions evolve at an acceptable pace. But there are a lot of challenges standing in the way of a true multicurrency future, including:. Complexity for buyers.

The under-wraps operation would give The Trade Desk a much more active role in the CTV marketplace, positioning it against other CTV platforms like Roku and Amazon and setting a standard that removes intermediaries from the ad buying process.

This is also behind the decline of open marketplaces. 鈥淚n the UK, open marketplaces will be sub-2% or 3% [of programmatic CTV]. In the short to medium term, it won鈥檛 be the main way of transacting in any way,鈥� said Sam Wilson, managing director of CTV for EMEA at Magnite. The new growth areas are those where programmatic has been slower to take off.

Costco members now have access to online marketplace Sesame鈥檚 network of thousands of doctors offering virtual and in-person care, as well as lab and imaging centers. Walgreens recently debuted a D2C telehealth service in which patients can communicate with doctors and nurse practitioners about non-emergent health concerns over text or video. Predictions.

Our take: Disney is likely to find another favorable outcome in its clash with DirecTV, further diminishing pay TV鈥檚 standing in the complex video marketplace. Venu Sports has been shelved for now, but it鈥檚 potential launch could pose a significant threat to linear TV鈥檚 remaining crown jewel: live sports.

Amazon misses sales expectations as shoppers trade down to cheaper products: The retailer is trying to win over price-conscious customers with more sales events and a soon-to-be-launched budget marketplace.

鈥淚n the digital era, each step along the path to purchase has become significantly more complex,鈥� our analyst Blake Droesch said on a recent 蘑菇AV webinar. 鈥淭he store remains a vital centerpiece, but the number of digital channels that consumers are using to discover and evaluate brands continues to grow at a rapid pace.鈥� Brands and retailers need to stay on top of evolving purchasing behavior to meet their customers where they are. Here are three trends and opportunities that can help.

Online sales are back in growth in the UK, but the fortunes of key ecommerce retailers have been mixed, with some suffering a greater blow from the cost-of-living crisis than others.

2023 has been a rocky year for retail, with layoffs, inflation, and a potential recession dominating headlines. Despite all that, footwear sales are doing quite well. 鈥淧eople wear shoes. That鈥檚 as simple as that,鈥� said Romy Samuel, founder of digital sneaker marketplace Common Ace.