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Sales of pet products increased 15.7% as a boom in pet ownership during the pandemic drove higher demand for food, toys, and petcare. The health and personal care, cosmetics and beauty, and fragrance categories all saw double-digit growth in 2022 as consumers largely returned to in-person events and looked for relatively affordable ways to indulge.

The meal kit craze may be over, but never underestimate how much people love their pets. Nearly three-quarters (74%) of pet owners are willing to spend more on pet foods with extra health and wellness benefits, according to Chewy. Chewy currently carries thousands of pet food brands, but the online retailer could expand that by offering already-prepared pet meals.

鈥淢any of our supplies, like the pet food companies, are selling to other mass merchants, so they鈥檙e already knowledgeable about retail media,鈥� said Lockton. 鈥淭hey鈥檝e been the ones most aggressively investing in it.鈥�. Other suppliers require education.

Pets at Home. Members get personalized offers based on their pet鈥檚 profile. Harvey Nichols. The department store recently overhauled its loyalty program to allow members to choose their own benefits, such as triple points on beauty products, free delivery, or a birthday gift. Embrace the mobile revolution. Mobile apps can deliver personalized offers at point of purchase.

The retailer will offer 鈥渉undreds of thousands鈥� of deals for Prime members across top categories including electronics, fashion, home, kitchen, pets, toys, and Amazon devices. Looking back: July鈥檚 Prime Day was Amazon鈥檚 biggest ever, with 300 million items purchased globally by Prime members over the course of the two-day event.

Baby boomers prioritize pharmacy/health products and pet supplies in their top 10 purchases. As an established generation more likely to downsize than dramatically grow their household, boomers have redirected digital purchases toward personal care and their animal companions.

Companies in the pet, fitness, and leisure categories are particularly suited to this, as these activities tend to bring people together, per Mintel. But food, beverage, and beauty companies may want to shift their products centered around solo routines to be more social.

Franchise Group, owner of six franchise companies (including The Vitamin Shoppe and Pet Supplies Plus), lowered its full-year guidance in August, citing inflation leading to lower profitability in its home furnishings businesses. The company saw growth in its pet, health and wellness, and education services.

Pet products already hit 36.0% penetration, while food and beverage remains lower. Grocery remains a huge ecommerce opportunity, though Lipsman notes that in the 鈥渆ndless aisle鈥� of online shopping, brands will need to be competitive in pricing and marketing within retail media channels to win shoppers. 2. Shoppers want low prices.

I mean, Becky, you and I were just talking this morning about how people will spend any amount of money on their pets. By people, I mean Becky Schilling. No, but people will spend any amount of money on their pets. Being involved with a pet company makes a lot of sense.

Food and beverage is the primary driver of digital grocery gains, but subcategories like pet food, household cleaning products, and personal care products are also contributing to growth, per our US Digital Grocery 2024 report. 2. Grocer platforms dominate over third-party delivery intermediaries.

The price must be right: Consumers this year have been holding out on nonessential purchases at pet, office supply, and home improvement stores, meaning retailers may need to lean into deals to inspire discretionary purchases, per Placer.ai.

Retail: Includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

DoorDash and Uber face stiff competition from Instacart, but they may be able to boost their market share by expanding their retailer partnerships and leaning into categories beyond food and beverage, such as health, personal care, and pet food. More like this:. Report: The Future of Last-Mile Delivery. Article: The state of CPG ecommerce in 5 charts.

They鈥檙e least willing to buy private label pet products, personal care and beauty items, and beverages. Consumers cited quality as their primary consideration for deciding whether or not to make the switch, while store label variety and selection also play a role in their purchasing decisions.

Lemonade鈥檚 burning through its cash: US-based, digitally native Lemonade offers renters' insurance, homeowners' insurance, car insurance, pet insurance and term life insurance, as well as contents and liability policies in Germany, and the Netherlands and renters insurance in France. As of the end of Q2 2023, Lemonade reported a loss of $67.2 million, exceeding Wall Street expectations by $7 million.

Non-food categories with the biggest private label sales increases included cups and plates (18.3%), pet food (16.8%), and toilet paper (14.8%). Analyst take: Store brands traditionally proliferate when inflation or a recession leads consumers to spend more conservatively.

Roughly $14 of the $17 increase in per-person spending will stem from shoppers buying gifts for pets, friends and co-workers, along with classmates or teachers. Thirty-two percent of consumers plan to give the gift of an experience, up from 26% last year and the highest share since NRF and Prosper started asking the question in 2017.

A note about our digital grocery forecast: Our forecast includes the online sale of all items that consumers regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables.

The winners: As in 2022, the biggest category winners will be must-haves like groceries and pet products. Meanwhile, consumers who can afford it will continue to splurge on items ranging from fragrances to makeup to designer handbags, as well as on travel and dining out.

Nearly two-thirds (62%) of DoorDash users are currently ordering consumables鈥攚hich include groceries, alcohol, pet care, personal care, and household products鈥攎ore often than they did last year, the company said. Convenience wins out: While cost concerns continue to inform shoppers鈥� grocery habits, convenience is also becoming a key purchase consideration.