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Consumers鈥� adoption of AI banking chatbots varies by country. Though the US and UK promote their tech-friendly banking environments, the geographically concentrated, Big-Six-focused Canadian market has taken the lead in embracing this much-hyped tech.

I think we're already seeing examples of regulators going after social media platforms based on privacy concerns. Paul Briggs:. Same in Canada. TikTok is under investigation right now by the Office of the Privacy Commissioner for alleged privacy violations.

CTV is providing continued growth in digital video viewership, further splitting audiences with TV. The ad market in Canada is responding by developing new ways to holistically target the total audience for long-form entertainment.

According to Sports Business Journal, thanks to the League's newly-enhanced dasherboard technology, which allows for the seamless insertion of virtual ads during live broadcasts, the NHL can finally target Canadian fans with Canadian ads during the post-season. That's one home win for the Canada team already. And that's my three in three this month.

Nearly 80% of the world鈥檚 internet users are on social media. This landscape is still dominated by Meta in most markets, but use and ad spend is shifting away from Facebook and toward TikTok. Here are five charts capturing the worldwide state of social.

A college-focused Sephora store could feature beauty basics and products trending on social media, drawing in consumers doing their routine shopping and those looking to try something new. The in-store experience should be highly interactive and engaging, with store associates providing college-age-specific advice or product recommendations. 2. Best Buy.

She explains that in one instance, British-Canadian Geoffrey Hinton and American John Hopfield were awarded the Nobel Prize in physics for their work on AI in the 70s and 80s. That showed us a new way to use computers through artificial neural networks. Ms.

And the paid-for GPT tier is available in Canada as well, right? Paul Briggs:. That's right. Well, it's formally has not been announced from OpenAI that it's available in Canada, but there's been several reports in social channels that users in Canada have been using the Chat Gpt Plus program. And for me, when I log into my free Chat Gpt website, there's an option for me in Canada here to upgrade.

However, succeeding in Brazil requires localization, cultural knowledge, and investment in platforms that resonate with its population, such as mobile-first and social media channels. As growth in Brazil stabilizes beyond 2024, advertisers must also prepare for shifts in consumer behavior to sustain momentum.

Inditex-owned Zara will soon begin hosting 鈥淶ara Streaming鈥� live-shopping shows for customers in the US, the UK, Canada, and select European markets, following success with the format in China. The retailer plans to host the live shows exclusively on its app and website in an attempt to exert maximum control over aesthetics, as well as drive more shoppers to its owned channels.

The UK market is an interesting market, because it may augur what's going to happen in markets like the US and Canada, because gambling was legalized much earlier, mid-'90s, I think it was. Much smaller market, obviously, the UK, in terms of population size and so on.

So in Canada, RBC, the Royal Bank of Canada was a big presenting sponsor, Toyota was another, so big national advertisers. There's a lucrative aspect to being a presenting sponsor, so they're in front of everybody for a couple of weeks.

Moving across the US-Canada border can be the first step toward international expansion for retailers. Canadian brands like lululemon athletica and Aritzia are thriving in the US. Meanwhile, US-based companies Lowe鈥檚, Nordstrom, and Bed Bath & Beyond recently announced they were leaving Canada. And let鈥檚 not forget Target鈥檚 famous Canadian failure. Here鈥檚 a look at how brands on both sides of the border have fared, and the lessons you can learn from them.

Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.

Read this next for a deeper dive into forecasted adoption rates of genAI in banking chatbots in the US, Canada, and the UK. GenAI-powered chatbots are already taking off on social media platforms鈥攜ou can read more about them here, and why we think they may end up directing more search activity to social media.

What about Canada, Paul? Where's Canada? Paul Briggs:. So there's a couple of different sources that we've been tracking to size the opportunity in Canada for retail media. One is the GroupM research that a few of us have already mentioned. So in 2022, it was roughly $3.5 billion dollars Canadian in terms of ad spending in retail media, and that's sort of nearing parody with TV, by the way.

In Canada and the UK, mobile was the only media format that gained time spent, up 6 minutes and 4 minutes, respectively.

And as banks are training their AI, one thing to keep in mind is there was just this big story about Air Canada. They lost a court case against a customer because the chatbot provided some inaccurate information. They owed the customer damages in court fees, which I think equated to a little bit more than the ticket cost, but banks will be held accountable. Rob Rubin:. Yeah. Lauren Ashcraft:.

Netflix has completely removed the basic membership plans for everyone, including existing members in Canada this month. According to The Verge, users in Canada and the UK began to receive prompts earlier this month stating that July the 13th was the last day that viewers on this plan could continue watching content. Paul, what will this mean for the Netflix subscription landscape in Canada?

More than four in 10 B2B marketers in North America and Europe plan to increase social media content (46%) and video (41%) distribution this year, according to April 2024 data by 10Fold and Sapio Research.

Respondents were based in the US, the UK, Australia, and Canada.

Social media adoption in South Korea was among the lowest globally. Some 95.2% of respondents reported using social media, making it No. 47 among GMI countries. The usage rate was 80.6% when respondents were asked to select from a list of 49 named social networks. Video and music streaming ranked fairly low in the country. Video streaming penetration was 85.4%, making South Korea No. 41 globally.

That robust total derives from sub OTT鈥檚 extremely high penetration in both the US and Canada. Those two leaders, along with China and a handful of major markets in Western Europe and Latin America, prop up the worldwide sub OTT penetration rate. By contrast, many large countries like Japan, Indonesia, and India fall far below the worldwide average. Most sub OTT viewers are in Asia-Pacific.