蘑菇AV

As streaming services fill the TV-watching gap, they're also getting more expensive. Streaming video subscriptions rose 12.6% in 2024, while the consumer price index only rose 3.6%, according to an 蘑菇AV analysis. "[Consumers are] going to be the ones suffering the most," our analyst Oscar Orozco said in the episode. "There's just less options.". Turning on shopping streams.

However, subscriber growth figures will be low from now on, as subscription cost fatigue is hitting digital audio the same way it鈥檚 hitting OTT video streaming services. Click here to view our full forecast for US paid digital audio subscribers. Spotify has the most paying subscribers, and Apple scores highly by default.

And we had categorized that as a digital media phenomenon because it is basically streaming. And so we're saying, oh, well this is part of the digital revolution. The death of TV continues. But in reality, that experience was exactly like watching pay TV.

Asia-Pacific is the most coveted region worldwide for its digital video streaming growth. And the OTT video segment has been gaining steam as audiences increasingly crave high-quality content. However, players have had to stay innovative as they cope with an array of business challenges that comes along with this diverse region.

It is one of the most common digital activities in the world, but many of these viewers won鈥檛 yet be watching OTT video via familiar platforms like YouTube or formats like paid sub OTT streaming鈥攁lso known as subscription video-on-demand (SVOD). Click here to view our full forecast for digital video viewers worldwide.

We're seeing them break more into streaming and their content is showing up on streaming services. YouTube is obviously a big part of that as well, with CTV being such a growing and popular element of its own growth. So yeah, like I said, a lot of moving parts, and Jasmine definitely has been on this trend for quite some time, and she can probably add even more to what I've said.

It is one of the most common digital activities in the world, but many of these viewers won鈥檛 yet be watching OTT video via familiar platforms like YouTube or formats like paid sub OTT streaming鈥攁lso known as subscription video-on-demand (SVOD). OTT video entertainment is mainstream and available almost everywhere, but billions of people still haven鈥檛 come onboard.

New NBA broadcasting deals with NBC and Amazon: These partnerships, pending approval, are set to enhance live sports accessibility and boost advertising revenue.

贵滨贵础鈥檚 streaming rights struggle reflects the changing landscape: Major streamers already have multi billion-dollar commitments, but a lower price could drive interest from smaller services.

Brand adoption accelerates: TCL has released five AI-generated short films to promote its streaming service, using ComfyUI and Runway to significantly reduce production costs. Visual inconsistencies and audio matching issues are present but have been deemed acceptable by the company. Content decisions are being driven by user data to maximize potential ad revenues.

Ad budgets are slowly migrating from terrestrial radio to digital platforms, but the shift is stymied by slow platform subscriber growth and by YouTube.

Short-form video offerings signal the platform鈥檚 push to become more than just a job-hunting site as it aims to compete for screen time with TikTok and Instagram.

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

X hopes video can reverse declines: A video tab is part of the company鈥檚 bet to attract users and advertisers.

Over 20% of U.S. digital buyers (21.7%) will make a purchase off a livestream in 2025, according to an October 2024 蘑菇AV forecast.

鈥淒aily Listen鈥� creates bite-size AI-generated podcasts from user history but could generate biased summaries and cut into publishers鈥� revenues.

OmniHuman-1鈥檚 AI video creation could transform digital media but raises concerns over deepfakes and misinformation.

After more than a decade of healthy, double-digit compound annual growth, ad spending on digital audio services slowed dramatically in 2023, downshifting the space into a new era

Study reveals Amazon Pharmacy鈥檚 RxPass improves medication adherence: Subscription programs for prescription drugs could be a model worth exploring for struggling retail pharmacy incumbents.

On today's podcast episode, we discuss how TikTok Shop has changed the way people shop on social media, how the brands who sell on the platform will be impacted if TikTok goes away, and what they should be thinking about next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Vice President and Principal Analyst Jasmine Enberg.