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Because what do we think of TikTok as? A video app. Marcus Johnson:. Not text, yeah. Debra Aho Williamson:. A short video app. Everybody calls it a short video app. It's even complicating for us now because we estimate social video ad spending and social video users and we include TikTok in that.

TikTok also drastically underperformed expectations in 2022, although its growth was huge nonetheless. Industry media understandably latched on to TikTok’s multibillion-dollar underdelivery in 2022, as that shortfall was a useful representation of social media’s ad struggles. We downgraded our projections for TikTok by $1.75 billion in the latest round.

The power of creators is alive and well—despite reports suggesting the opposite. Marketers are increasing, not cutting, their influencer spending, particularly on TikTok. But creator partnerships may not be right for every marketer, as challenges from brand safety to measurement persist.

Canada. Some cheating. Daniel Konstantinovic:. They got to reel it in. Marcus Johnson:. Canadian territory with the most coastline? Newfoundland and Labrador in the top right-hand corner of Canada. A beautiful country. Today's real topic. Spotify surprises itself. In today's episode. First in the lead will cover Spotify's surprising Q1.

On today's podcast episode, we discuss how affiliate is helping marketers take back control of their ad spend. "In Other News," we talk about Amazon unveiling a smarter, more conversational, Alexa and TikTok Shop hitting the US. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.

On today's episode, we discuss what the new normal looks like at Netflix, why its ad-supported tier isn't helping much, and what the first DVD ever mailed by the company was. "In Other News," we talk about Meta, TikTok, and YouTube facing off at this year's NewFronts and whether instant videos could be the next big AI development. Tune in to the discussion with our director of Briefings Jeremy Goldman.

The US (7.8%), UK (4.9%), Germany (3.1%), Canada (6.0%), and Brazil (11.3%) are all in the worldwide top 10 for digital ad spending and will see their lowest growth since our tracking began in 2011. Despite slow growth, the US will still produce a huge portion of all new spending.

Today's story is a June 28th semaphore article titled, TikTok is opening its own online US store. This isn't too surprising. TikTok has been hinting at e-commerce in the US for a while and it's a major part of the business model of its parent company ByteDance in Asia. Now TikTok will be competing with the likes of Amazon as well as companies like Shein and Temu for US e-commerce.

On today's episode, we discuss the implications of the Federal Trade Commission thinking Amazon tricked customers into signing up for automatically renewing Prime subscriptions, whether it makes sense for companies to force livestream shopping on Americans, if speciality stores really work, the impact of Facebook and Instagram restricting news access in Canada, whether reduced inflation can save the day, what a real work-life balance looks like, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Evelyn Mitchell-Wolf.

Less than 10% of social commerce buyers had used TikTok, Twitter, or Pinterest for purchases, by comparison. Read Next. Listen Next. Sources. Cámara Argentina de Comercio Electrónico (CACE). International Monetary Fund (IMF). Quiddity.

And then also AI consultants James Benoit, who was a postdoctoral fellow in nursing at the University of Alberta, Canada, published a study in February reporting that ChatGPT significantly outperformed online symptom checkers in evaluating a set of medical scenarios. Rajiv Leventhal (15:12):. I was just going to say, this is timely, I think for our listeners.

That includes 21 million folks in Mexico, 17 million in Canada, over 2 million in Brazil. At least three people in the UK who I could think of. So yeah, it's interesting how it's becoming more global. Oscar, anything to add here? Do you think it's changing, fundamentally? Oscar Orozco:.

On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson.

So if I look at the numbers, so quarter over quarter, 14 million of that 37 million DAU growth came from the rest of world region, and 19 million came from APAC, compared to just three million from Europe and only one million from US and Canada. So that goes back to the story where people tend to look at Europe, US, and Canada and go, "Oh, Facebook is not growing."

On today's episode, we discuss what to make of Meta's new Threads app, whether the internet is becoming more like TikTok, the argument against "click to cancel," ad-supported versus ad-free video streaming, how shipping works, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Zach Goldner, and Evelyn Mitchell-Wolf.

I tried a TikTok recipe that was on my Instagram feed. So it wasn't even on TikTok. Marcus Johnson:. Okay. Suzy Davidkhanian:. I did not follow the recipe 100%. Marcus Johnson:. Perfect. Suzy Davidkhanian:. It was bad. Marcus Johnson:. What were you making? Stephanie Taglianetti:. Is it because of the former statement? Suzy Davidkhanian:. My PSA is, follow the recipes on TikTok.