蘑菇AV

Livestream shopping gains steam in the US: Twenty-four percent of US consumers have participated in a livestream shopping event, up from 16% last year, which is why Shein and Zara are investing in the channel.

Shein shoppers were less likely than Amazon shoppers to complete an apparel purchase, per Tinuiti data from March 2024. (The Comscore data does not reflect unique visits to Amazon as it is not strictly an apparel retailer.). Use this chart:. Demonstrate the impact of marketing on a brand鈥檚 digital presence. Evaluate apparel ecommerce competitors.

Cosmetics, Wayfair, Alo Yoga, J.Crew, and StockX have already created shopping experience for the device. 蘑菇AV research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.

Amazon sees a big opportunity in beauty: The retail giant is hosting the Summer Beauty Haul sales event to capture 蝉丑辞辫辫别谤蝉鈥� attention, boost retail media spend, and drive sales.

As a result, it鈥檚 looking to offload two of its prestige beauty brands鈥擪ate Somerville and REN Clean Skincare鈥攁nd spin off its ice cream segment. Our take: Simpler can be better. General Mills鈥� North American yogurt business may find an easier path to growth as part of dairy companies that understand their businesses.

Target Circle Week, which took place July 7 to 13, offered members of its free loyalty program deals across toys, apparel, beauty, food and beverage, and other categories. The event also offered Target Circle 360 membership for half the usual price. Walmart and Best Buy hosted additional sales days in July that did not require membership to shop.

Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.

It saw growth across color cosmetics, skincare, and I think particularly something it's really winning with obviously is dupes. It launched something called their Bronzing Drops within this quarter, which is a dupe of a Drunk Elephant product, and according to the CEO became one of its bestsellers very very quickly. And then e.l.f also used Olympics momentum to kind of put some campaigns out there.

Ecommerce giant Amazon is the king of personalized experiences, starting with its deep learning-powered homepage鈥攚hich serves each customer a continually updated layout based on their real-time behavior. Strategically timed product recommendations. Apparel retailer MandM Direct uses AI to deliver personalized, real-time recommendations at the optimal point in the shopper journey. Virtual try-on tools.

Gen Alphas鈥� anti-aging skincare regimen causes concerns: Brands and retailers are under pressure to disclose product risks as tweens copy their favorite beauty influencers.

On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

Okay, number seven is CeraVe for announcing a new line of hair care. So CeraVe is a skincare company. We know that skincare and beauty in general is growing at a really healthy clip. We have healthcare and personal care projected to grow at 4.8% this year in 2024. Hair care in particular though, is going to grow at 6.6%. That's for US retail sales according to our forecast.

TikTok offers users Shop credits in last-ditch attempt to boost sales, downloads before US ban: The platform is dangling hundreds of dollars in incentives to increase engagement.

In August, brands got physical, with Olipop entering a new stadium, Nordstrom inking a deal with Rihanna, and Walmart growing with nonendemic retail media opportunities. Others took a more digital approach, making shopping more seamless on social media sites and AI-powered search. Here are the moves that made our analysts name eight brands to our unofficial most interesting list in August.