蘑菇AV

蘑菇AV benchmarks its Canada digital ad spending figures against data from IAB Canada, for which the last full year measured was 2021.

Searching for tutorial videos is extremely common; 66% of social search users in Canada (a comparable market to the US) said they look for such content, according to February 2023 research from GetApp, while 47% search for educational videos. People to follow or get to know. Among social search users worldwide, 58% look for people, per a January 2023 HubSpot survey.

Personalized Promotions tools to help advertisers offer discounts in markets including the US, UK, Canada, Australia, France, and Japan. A new bidding feature in Performance+ that lets advertisers maximize the overall value of campaigns, not just clicks or conversions, giving them more control to tailor their strategies.

The survey was conducted in Australia, Brazil, Canada, China, France, Germany, India, Japan, the Nordics, Mexico, Singapore, South Korea, Taiwan, the UK, and the US.

The company previously only operated in the US and Canada. The provider scored a partnership with Apple Pay, widely expanding its availability in stores as well as online. Affirm also added new BNPL options like Pay in 2 and Pay in 30, offering customers more payment flexibility. Our take: Last year, concerns abounded over BNPL fintechs鈥� profitability and long-term viability.

A ransomware attack at supply-chain services provider Blue Yonder affected Starbucks鈥� ability to manage schedules and pay workers at 11,000 stores in the US and Canada. The attack also impacted UK grocers Morrisons and Sainsbury鈥檚.

Paysafe鈥檚 iGaming solution is active in the US, Canada, Europe, and a swath of Latin America including Argentina, Colombia, and Mexico. The company has also been beefing up its iGaming capabilities: It launched a pay by bank option in the US in April to make the deposit and payout process quicker. Paysafe鈥檚 Brazil rollout should help it grow in the industry.

Our latest forecast for social network users in Canada highlights a reshuffling of the top five platforms in 2023. Twitter will fall to fifth place, while TikTok will surge into the No. 3 position.

Trump鈥檚 first days in office exacerbate uncertainty over tariff plans: While Mexico and Canada are firmly in the administration鈥檚 sights, other tariffs are up in the air.

Netflix is also building its own ad server, which will launch in Canada this year and elsewhere in 2025, per Peters. This follows a shift away from Netflix鈥檚 Microsoft partnership, which will allow Netflix to keep more ad revenues in-house. These efforts are big changes for Netflix.

What鈥檚 next for the auto industry: Overall demand for new cars is expected to remain relatively healthy in 2025, thanks to improving affordability, lower interest rates, and rising consumer confidence鈥攁lthough tariffs on Mexican and Canadian imports could throw a wrench into those projections, given that new car prices would likely spike as a result. But the same can鈥檛 be said for the EV market.

So in terms of what's happening in Canada, a couple of major players, like Bell Media. Bell Media hasn't, which has their main linear TV channel as CTV Canada, doesn't really have a FASST play at this point in time. Rogers, as I mentioned earlier, made that deal with Tubi in 2020 to bring that content to Canada and that experience to Canada.

The streamer introduced additional fees for 鈥渟ub accounts鈥� in Canada, New Zealand, Portugal, and Spain. Users in those countries can create two sub accounts for additional users for a monthly fee per user. Sub accounts can transfer their profiles to new individual accounts to keep their personalized recommendations and viewing history.

President-elect Donald Trump plans to impose 25% tariffs on all imports from Mexico and Canada on his first day in office in January. That will send the price of grocery-store staples such as avocados and maple syrup soaring. He has also threatened to levy 100% tariffs on members of BRICS, an informal consortium of countries including Brazil, which could drive up the cost of coffee and other products.

The platform allows for region-specific targeting, showing different products to different audiences (think Dunkin' in the US versus Tim Hortons in Canada). Growth snapshot: Evidence suggests that Rembrand has a strong trajectory. Rembrand's revenues grew sixfold YoY as major brands like Pepsi, L'Or茅al, and Charles Schwab integrated virtual product placement into their campaigns.

Trump risks trade war with planned 25% tariffs on imports from Mexico and Canada: Besides triggering retaliatory policies, the move would also lead to higher grocery, energy, and auto prices.

And it made a deal to issue a new co-brand credit card program with Porter Airlines and the Bank of Montreal in Canada. The payment network also pushed crypto payments, remittances, and consumer bill payments during the quarter to boost network volume, Miebach said. The bigger picture: Mastercard鈥檚 volume could suffer if the Capital One-Discover merger goes through.

More than four in 10 B2B marketers in North America and Europe plan to increase social media content (46%) and video (41%) distribution this year, according to April 2024 data by 10Fold and Sapio Research.

Video is also having an impact on social media time. TikTok鈥檚 rise has prompted other platforms to pivot to video. TikTok's popularity in the UK has been increasing for some time鈥�1.6 million users in 2018 versus 20.8 million this year.

The news: Fiserv will acquire Canada-based earned wage access (EWA) provider Payfare, per a press release. The two companies previously competed for similar business: Payfare had been managing DoorDash鈥檚 debit card issuing platform for gig workers, but Fiserv won the DoorDash platform agreement in October.

Searching for tutorial videos is extremely common; 66% of social search users in Canada (a comparable market to the US) said they look for such content, according to February 2023 research from GetApp, while 47% search for educational videos. People to follow or get to know. Among social search users worldwide, 58% look for people, per a January 2023 HubSpot survey.

They鈥檙e also posting more video鈥�21.4% of high-visibility brand posts are video, compared with 10.5% for the average brand. Rate and review: High-visibility brands average 4.5 out of 5 stars in Google reviews, per SOCi.