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Other retailers like Walmart, eBay, Etsy, and Instacart will collectively account for the remaining $4.69 billion. Managing paid search activity across various retail media networks is a pain point for advertisers. It’s also an obstacle preventing smaller retailers from gaining share of the search market.

’Tis the season for a deluge of holiday ads, as everyone tries to score a piece of the $1.317 trillion holiday sales pie (per our June 2023 forecast). To break through the noise, brands need to zero in on what resonates with consumers—and maybe even have a little fun.

Amazon was the most downloaded mobile shopping app in the US in 2022 as its reach continued to grow. Closing in on Amazon was Shein at No. 2, followed by Walmart, Fetch, and Shopify’s Shop app.

Retail media is one of the hottest advertising and retail topics of 2022. Why? For starters, it’s growing—and fast.

Facebook is the only platform with an online marketplace or strong C2C sales, although Snapchat now allows users to share eBay listings in Stories or directly with their contacts. Instagram Is Scaling Back From Being a One-Stop Shop. Instagram is going back to basics.

As you mentioned as well, this could affect all marketplaces: Walmart, eBay, beyond, so not just Amazon's. Amazon's argument is that they're not responsible for policing products sold by outside merchants because its task is to simply connect sellers with buyers on its marketplace, but we'll see if that line of thinking or reasoning or defense holds up.

So I think eBay is a bit overzealous and perhaps the auction element might make the livestream proposition a little stronger for eBay. And obviously businesses with a global presence stand to benefit from a live-streaming investment. But this just reminds me of the hype around the metaverse where all the data suggests consumers aren't into it yet. Stephanie Taglianetti:. Yep. Marcus Johnson:.

Matteo, I like this personally a lot because it reminds me of Alibaba how in the early days, they were able to actually kick out eBay and then Amazon as well. So, based on your knowledge, what is Mercado Libre doing better than Amazon in the region? Matteo Ceurvels:.

.); consumer-to-consumer platform sales (eBay, auction sites, etc.). We exclude the following consumer categories from our definition of total retail and ecommerce sales: food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; gambling and other vice good sales.