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Adoption among the cohort will mark an 11.7% uptick in 2024, compared with a 1.7% growth rate for millennials, 2.4% for Gen X, and a 0.4% decline among baby boomers. Apple Intelligence aims to revitalize Siri. The upcoming Apple Intelligence suite could yield significant upgrades to Siri’s capabilities, potentially increasing both iPhone sales and Siri usage if the features function as promised.

Some 26% of millennials will buy a gift via social commerce this holiday season, followed by Gen X (15%) and baby boomers (6%), per Basis Technologies and GWI’s survey. Instagram (57%) and Facebook (56%) are the most popular platforms among those who plan to buy holiday gifts via social media, followed by TikTok (43%) and YouTube (38%), the same survey found.

That share jumps to 38% among bridge millennials (older millennials and younger members of Generation X) and 34% for millennial shoppers. One piece of a larger puzzle: Ikea spent the last few years evolving from a retailer that drove the vast majority of sales from massive stores located outside city centers to a dynamic merchant willing and eager to test, learn, and iterate, both offline and online.

By 2026, genAI use among internet users is expected to reach 58.4% of Gen Z and 58.0% of millennials, compared with 40.5% of Gen X and 20.1% of baby boomers, per our forecast. This high adoption rate among younger generations will increase the overall share of consumers comfortable engaging with brands through conversational interfaces. GenAI has marketplace relevance across generations.

But nearly 60% of both cohorts also reported being willing to pay for same-day delivery—more than 10 percentage points higher than Gen Xers and 20 points higher than boomers. What should retailers and brands do? Accessibility and life stage necessities drive differences within ecommerce categories and channels.

Per Bloomberg research cited in a 2024 Knight Frank report, 66% of millennials are determined to invest in ways that don’t harm society or the environment, versus 49% of Gen Xers. They’ll look for green investment portfolios, provider divestment from fossil fuels, and tools like carbon trackers. Concierge services.

Gen Xers are the most likely to convert as a result of influencer content, with 97% of social media users aged 45 to 60 having done so—proving the power of affiliate marketing. 3. They perceive Amazon as a fashion destination. A third (33%) of US adults say they are most likely to complete an apparel product purchase on Amazon, according to March 2024 data by Tinuiti.

By the numbers: Respondents were generally satisfied with their financial institutions (FIs), but many feel the way banks interact with customers needs improvement. 89% of respondents were satisfied with their primary bank’s ease of service and mobile banking solutions. 41% of baby boomers and Gen Xers, 48% of millennials, and 56% of Gen Zers interact with their bank’s mobile app or website daily.

Gen X prioritizes streaming and shopping. Digital video, online shopping, and social media are Gen X’s top digital habits. Roughly 80% of Gen Xers have adopted the top three, whereas other tracked digital habits have a penetration rate of less than 56%. Gen X is on YouTube, Facebook, and Netflix.

Ä¢¹½AV half conduct extensive research on product ingredients and their benefits before buying, per McKinsey, compared with only one-third of Gen Xers and one-fifth of baby boomers. Brand websites are the top resource.

When we asked US banking customers how they felt about their banks using AI to improve their banking experience, attitudes were mixed—and often sharply divided along demographic lines.

69.0% of US baby boomers are willing to wait for a worker to unlock a product when they see it in the store, according to Numerator. That figure is much lower for millennials (56.5%) and Gen Zers (57.2%).

Methodology: Data is from the July 2024 Collage Group report titled "Generations Passion Points: Unlocking consumer enthusiasm through Americans' favorite pastimes." 5,078 US consumers ages 13-78 (Gen Z n=1,185; millennials n=1,372; Gen X n=1,197; baby boomers n=1,324) were surveyed during April 2024.

C) Gen X/Baby boomers. Two-thirds (66%) of millennials say that based on their own experiences, they believe the banking industry is trustworthy, according to The Harris Poll’s The Personal Bank report. While still relatively high, it’s lower than the 71% of Gen Zers and 72% of Gen Xers/baby boomers who say the same thing. October 1, 2024.

Today, our forecasting team thinks that there are 10 million more Gen X Facebook users compared to Gen Z ones, but in four years that gap evaporates with about 41 million of each cohort using Facebook as Gen X goes down a bit and Gen Z goes up a bit. Stephanie, I'll start with you. Do you think given all of this and maybe more that Facebook actually has a young person problem? Stephanie Taglianetti:.