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Airline and hotel co-brand credit cards are contending with shifting travel spending trends and rising competition from general travel cards. Tapping into Gen Z鈥檚 love of experiences and exclusivity can help them stand out in a crowded field.

Key stat: 87% of Gen Zers say online reviews had at least a little influence over their decision to purchase a product, according to January data from CivicScience. 31% of US adults use review and rating websites to research and plan their travel itineraries, per August 2024 YouGov data. 46% of worldwide consumers switched brands/retailers after hearing a positive review from a social media influencer,

Many brands on TikTok have even begun to turn to influencers from the Gen X and baby boomer generations to help distill their messages. With the threat of a TikTok ban waning in the UK, marketers should continue allocating spend to the platform. The UK banned TikTok from all government devices earlier this year.

From ad dollar spend to influencers and connected TV, we deliver daily insights on media, marketing, and advertising. Not a subscriber? Sign up here and get our quizzes sent directly to your inbox to see if you can pick a winner. Help us research B2B advertising and enter for the chance to win a $100 Amazon gift card. Take our survey here. February 5, 2025.

TikTok influencers have encouraged 鈥渃ash stuffing鈥�, in which consumers withdraw large amounts of cash and stick to a budget by putting the cash into envelopes designed for specific expenditures. Our take: Despite the rise in mobile wallets and other digital payments in the UK, cash as a payment method cannot be forgotten.

Horizon Media is hunting for acquisitions: The US agency is targeting companies in the influencer marketing and retail media sectors.

Affiliate marketing shifts to creator-driven strategies: Influencers bring engagement and trust to brand partnerships.

Meta will have more than $25 billion in US video ad revenues this year, but the vast majority of those revenues will come from Story and feed ads, rather than Reels ads. On a global basis, we estimate that only $2 billion in spending went toward Reels ads last year. A NewFronts showdown is ahead. Meta and YouTube will make the case that now is the time to shift spending away from TikTok.

Target鈥檚 loyalty program, Target Circle, has cultivated an engaged customer base that accounts for an outsized portion of revenues, said Renee Doerre, Senior Target鈥檚 loyalty partnerships director. Target Circle members drive nearly five times more shopping trips than regular guests and spend five times more on average.

A new set of digital winners is emerging amid the market turmoil of 2022. Using our forecasts, we showcase how ecommerce, social media, fintech, and more are being transformed.

Influencer and creator marketing is a powerful way to get in front of consumers without going overboard on ad spend. On Instagram, nano-influencers, which have under 10,000 followers, can actually be more effective than bigger creators.

In May 2022 alone, Partnerize鈥檚 content partners鈥� gross revenue growth rate was up 36% over the same month the prior year, while their share of spend stood at 47%. And as of May, revenue share from new customers for content publishers on the Partnerize platform is at 54%鈥攈igher than coupon, loyalty, and cashback.

The company's significant losses ($363 million in the first nine months of 2024) and modest revenues ($2.6 million) highlight the challenges of monetizing political loyalty. Meanwhile, X is trying to recover from turbulence following its shift to the right under Elon Musk鈥檚 ownership. With 85% of news influencers active on X, the platform remains a hub for conservative voices and political discourse.

鈥淲e鈥檝e had luck with big influencers, and we鈥檝e had tremendous failure with big influencers, and we鈥檝e had sleeper hits [with] micro-influencers,鈥� said Krasnow. Reddit has become an underrated social listening tool for thredUP, according to Delory. Consumers are discussing any and every product in Reddit threads. Use those for key customer insights.

Hitting people through community and influencers is very effective, as is Google Ads. II: From a brand perspective, how have you stood out within the telemedicine field? Yen: The future of telemedicine is about expertise and trust.

Emerging formats, such as influencers and connected TV, are steadily carving out their niches as well, each with just under 2% of total spend. Spain's global digital footprint is growing. On the global stage, Spain's digital ad spending growth is noteworthy.

We expect US marketers to spend $8.14 billion on influencer marketing on social media alone this year. Creators are still in very different stages of development and maturity. The discrepancies between big-name and up-and-coming creators were readily apparent.