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Brazil鈥檚 online sports-betting industry is expected to be the largest in Latin America: The country鈥檚 projected sports-betting turnover will total $34 billion by 2028, per Paysafe. Our take: The online sports betting and gambling market is a large and quickly growing market for payment providers to get into.

Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers鈥� and retailers鈥� go-to-market strategies.

Cash is no longer king in Brazil after being dethroned by the central bank鈥檚 instant payments system, Pix. This report explores who鈥檚 using Pix (nearly two-thirds of the population), what鈥檚 fueling its immense popularity, and how it will reshape Brazil鈥檚 payments landscape this year and beyond.

With a projected $58.89 billion in sales in 2024, Mexico鈥檚 retail ecommerce market is the second-largest in Latin America. Brands and retailers that understand the nuances of Mexico鈥檚 diverse shopper base鈥攁long socioeconomic and geographic lines鈥攕tand to differentiate themselves in a highly competitive market and win consumers鈥� hearts, minds, and wallets.鈥� This deck will:鈥�.

Where this leaves competitors: Some US banks are trying to build inroads in Latin America. To do so successfully, they'll need to:. Focus on offering personalized financial products that meet the evolving needs of tech-savvy users in Mexico and Brazil.

As the major economies of Western Europe and Latin America grow their B2B ad spending more quickly, China鈥檚 share of the worldwide total will decline. Click here to view our full forecasts for US B2B digital ad spending and China B2B digital ad spending. Outside of the US and China, the UK is the largest B2B digital advertising market.

Those investments will help further solidify Mercado Libre鈥檚 dominance in Latin America. We expect it will account for 30.0% of all online spending in Latin America by 2026, up from slightly less than one-quarter in 2022.