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This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

The retail media landscape is dominated by national retailers like Amazon and Walmart, which boast the No. 1 and No. 2 retail media networks in the US by digital ad spend, per our forecast.

TikTok Shop wants to be a holiday season shopping hub: The platform鈥檚 Brand Palooza campaign features steep discounts, an extended returns window, and TikTok Lives from celebrities, brands, and creators.

Our annual report on ecommerce in Canada highlights our most recent forecasts for all flavors of retail, including brick-and-mortar, digital buying, and mobile commerce.

Several factors will fuel digital鈥檚 impressive gains every year through the remainder of our forecast period, including a thriving economy, more consumer time spent online, and increased ecommerce adoption.鈥嬧�� This deck will:鈥�. Explore the current state of the Mexican economy and consumer sentiment.鈥� Provide insights into where people are spending their time and money.鈥�

While Walmart may not be participating in the Cyber Dozen, its 鈥淏lack Friday Deals鈥� event will kick off Monday, November 25 at 12pm Eastern for Walmart+ members before opening to the public five hours later. The sale will offer steep discounts such as 67% off a TCL 65-inch TV and 68% off a Carote cookware set.

While Amazon is clearly hoping to lure shoppers away from its ecommerce rivals, there鈥檚 no guarantee that its new offering will resonate鈥攅specially considering the retailer鈥檚 efforts to separate Haul from its main online store. Haul is accessible only through Amazon鈥檚 app and mobile site, and features entirely separate shopping, search, and checkout experiences.

Walmart Chile. Walmart de M茅xico y Centroam茅rica (Walmex).

Walmart partners with Burger King to beef up Walmart+ perks: While the retailer focuses on appealing to its core customer base, Amazon makes a move for holiday and grocery sales.

Our take: US shoppers may be thinking more carefully about their beauty purchases, but they鈥檙e still spending at a healthy clip: We expect beauty and cosmetics sales to grow 4.8% this year, helped by fast-growing categories like fragrances, robust prestige demand, and rising sales on channels like Amazon and TikTok Shop.

46.6% of US internet users are also Amazon Prime members, nearly two times as many as Costco (25.1%), the No. 2 biggest retail membership , according to data from Comscore.

For example, Walmart Holiday Deal Days shoppers spent $3,377 in the trailing 12 months ended September 30, 2024鈥攎ore than four times non-sales shoppers. Our take: It鈥檚 safe to say that October sales are here to stay. The events help retailers kick off the crucial Q4, even if only a fraction of shoppers use the sales to purchase holiday gifts. Go further: Read our US Holiday Shopping 2024 report.

Marketplaces will continue to expand their share of US retail ecommerce as new players with roots in China vie for prominence.

Grocers experiment with new formats and products to target Asian, Hispanic consumers: Kroger, Walmart, and Save A Lot are among the retailers looking to attract a more diverse audience.

Examples of websites or apps primarily engaged in retail ecommerce include Amazon, Walmart, and Mercado Libre; examples of retail media networks (RMNs) include Amazon's DSP and Mercado Libre鈥檚 Audience Deals; includes ads purchased through RMNs that may not appear on ecommerce sites or apps. Latin America鈥檚 multibillion-dollar retail media revolution marches on.

Right, and they've already pulled some big levers, as you mentioned, Sara, with the Amazon returns hub and the Sephora shop-in-shops. And if those aren't enough to move the needle in a significant way, then I don't think adding brands or smaller shop-in-shops in bits and pieces is going to do much. Especially, their sales have been declining.