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While AI adoption could save employees significant time, most still see it as a draft generator—helpful, but far from a finished product.

As genAI expands beyond chatbots, app categories like banking and messaging could see AI-driven disruption, reshaping mobile habits and spending trends

Trader Joe’s opened 34 new stores last year: The grocer is rapidly expanding to capitalize on consumers' appetite for private labels and value.

Nielsen ends panel-only ratings as big data becomes the norm: Recent MRC accreditation sets the stage for a new era of measurement.

Will December’s strong ad spend hold into 2025? Economic uncertainties could cause a cooldown, but regulatory shifts offer some relief.

A scrappy Chinese startup disrupts the AI hierarchy with a lean, open-source model, challenging Big Tech’s costly infrastructure and rewriting the rules of AI competition.

Mobile app ads are the most frustrating online advertising format, according to 81% of US internet users, according to August 2024 data from Eyeo and The Harris Poll.

By now, all the largest airlines and hotels have mature credit card portfolios. Delta Air Lines, for example, had upward of 7.5 million cardholders in 2023, per View from the Wing. But even airlines with smaller US footprints have gotten in on the action. Low-cost carrier Breeze, founded in 2021, launched a co-brand in partnership with Barclays in March 2024.

On today’s podcast episode, we discuss the trend of healthcare and pharmaceutical brands selling prescription drugs, treatments, and medical services directly to consumers and how rising medical costs are changing patients’ relationship with the healthcare system. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, and Senior Analysts Dane Finley and Rajiv Leventhal. Listen everywhere and watch on YouTube and Spotify.

Retailers face big hurdles in 2025. From competing with Amazon's advertising empire to figuring out generative AI (genAI) technology to keeping shoppers on apps, these challenges are forcing retailers to adapt quickly. Here's what these problems look like today—and how they could potentially be resolved.

As marketing becomes more directly tied to revenue goals, the ability to measure and report on its impact has declined. Some of that can be attributed to signal loss as the industry moves away from third-party tracking to more privacy-safe identifiers. Today’s audiences are also spread across multiple channels and devices. This makes it harder to track the customer journey and attribute results to specific marketing efforts.

Retail media networks (RMNs) are expanding beyond retailers' websites and apps, pushing into connected TV (CTV) and in-store displays. As the industry matures, experts predict 2025 will be marked by significant growth in these off-site channels, with new technologies and partnerships reshaping how brands reach consumers throughout their shopping journey.

In 2024, traditional TV accounted for less than half of US total video subscription revenues for the first time. Its share of video subscription revenues will slip to about one-third by the end of our forecast in 2028.

Existing home sales fell to the lowest level since 1995 last year: Conditions likely won’t improve much this year, which could spell trouble for housing-related retailers.

The AI agent interacts with the internet like a human and could replace personal assistants—but its data storage and cost implications loom large.

Shein stumbles under UK regulators’ scrutiny: The ecommerce platform failed to relieve concerns about forced labor in its supply chain as it prepares for a more challenging operating environment.

China manufacturing activity contracts ahead of Lunar New Year: While the blip may stem from holiday closures, it’s a worrying sign as the threat of tariffs looms large.

At CES 2025, AI demonstrated its potential as a force multiplier, transforming everything from living rooms to daily commutes.

GenAI is taking the search market by storm, but market dynamics will stay largely the same this year.

Instagram is revamping Reels with a follower activity feed while Threads rolls out analytics and tests ads. The moves aim to deepen user engagement and maximize brand exposure.

Reddit taps commerce and community: The platform aims to help advertisers engage intent-driven users at every stage of the purchase journey.

On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

As Samsung and Google develop mixed-reality glasses, Apple and Meta refine their ecosystems. Cheaper, lighter devices could finally push AR/VR into the mainstream.

With party games, GTA, and AI-powered development, Netflix is diversifying. But inconsistent strategy and low TV gaming interest could make this a tough sell.