蘑菇AV

Maintaining a robust online and offline presence safeguards against unwanted interference from AI-generated content and ensures that B2B buyers can find the brands that they trust and will fulfill their needs. Predictions. B2B brands will leverage genAI to carve out unique identities. Small and large businesses alike can use genAI to help strengthen their brands鈥� equity.

B2B event marketing is essential and highly engaging, but ROI challenges persist. Marketers should choose the right event format, use technology and AI for better results, and integrate events into broader marketing strategies.