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Go further: Read our US Hispanic Consumer Media Habits 2024 report to learn more about the growth of this market.

Most of the fastest-growing media channels, including streaming media on CTV, social networks, and RMNs, will rely heavily on video ads for their growth. Video advertising鈥檚 continued strength will sustain display鈥檚 upward momentum. Between 2024 and 2028, nearly $90 billion additional ad dollars will be spent on display advertising, with 86.2% of that new spend going to video ads.

Live programming鈥檚 appeal lies in its real-time nature, higher engagement, and communal viewing experience, making it ideal for advertisers. By using programmatic tools and multiscreen campaigns, brands can effectively reach diverse audiences across various live events like the Super Bowl and the Olympics.

Abundant media consumption, receptiveness to advertising, and dynamic social media activity are key traits among Black digital consumers in the US. Tapping into these trends can help advertisers craft successful campaigns. Key Question: What are the top digital activities and platforms among Black consumers in the US?

US banking digital ad spending growth will rebound dramatically in 2024, but tougher times lie ahead. Understanding the nuances of consumer behavior will be essential to boosting ad impressions.

Discuss the latest trends in digital media consumption and consumer spending as they reshape Latin America鈥檚 advertising and retail industries. Provide insights into the convergence of business models in the face of digital transformation and technological advancements. Explore innovative strategies for advertisers and retailers to effectively engage鈥攁nd convert鈥攃onsumers in the digital era.

We've reached peak media consumption across digital and traditional formats, writes our principal analyst, Paul Briggs. He explains that the 2024 global media index results showed a plateauing of consumption in the 11 media formats measured. All down a fraction in 2024 except mobile, which was flat, as you can see here from this chart.

Rapid growth in tablet media usage was tied to the introduction of the iPad in 2010 and the introduction of the format by most device OEMs in the following few years. The ceiling for penetration is likely related to the device being a nice-to-have item that is complementary to a smartphone.

Political campaigns are likely to cast a wide net of spending that encompasses a variety of media channels to reach as many voters as possible.

Increased time spent on CTV, social video鈥檚 shopping influence, and a larger share of working Gen Zers will give advertisers new opportunities for growth. Here are five charts to help your business understand these changes and kick-start the new year.

The integration of projectors, screens, and voice interfaces in these devices opens new platforms for media consumption and advertising within the home. Smart glasses and spatial computing shape new realities. Smart glasses take center stage. A wave of AI-powered AR glasses dominated CES 2025, showcasing more wearable designs meant for everyday use.

Our forecast methodology for US digital ad spending by industry is based on an analysis of thousands of metrics from dozens sources鈥攊ncluding macro-level economic conditions; historical trends of each medium in relation to other media; reported revenues of major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends; and hundreds of cumulative

The pandemic brought an obvious demand for these products, as working from home became widespread and stay-at-home restrictions encouraged digital media consumption. Digital ad spending followed very closely, with substantial growth in 2020 and 2021. However, there was a significant drop in spending once restrictions were lifted.

Digital advertising, especially mobile, illustrates how media habits have shifted. Digital accounts for almost three-quarters of total expenditures, and mobile alone鈥攁 subset of digital鈥攁ccounts for more than half. The balance of spending remains in traditional formats, mostly TV. Retail media is the hottest channel, thanks to Amazon.

For context, the FDA regulates prescription drug advertising on TV and other media channels. The details of the advertisement in question: The ad featured tennis superstar Serena Williams in a talk show dressing room, where she puts her hand to her head, appearing to experience migraine pain. In a voiceover, Williams says, 鈥淥ne dose works fast to eliminate migraine pain.鈥�

Our forecast methodology for US digital ad spending by industry is based on an analysis of thousands of metrics from dozens sources鈥攊ncluding macro-level economic conditions; historical trends of each medium in relation to other media; reported revenues of major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends; and hundreds of cumulative

Marketers see greater success by diversifying across multiple retail media channels. Respondents employ an average of four channels, with Amazon and Google ads leading in ROI, while Meta ads support mid- and upper-funnel conversions. This multichannel strategy maximizes reach and reduces platform dependency.

Our forecasting methodology for worldwide ad spending is based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media

High audio listenership and time spent this year means limited growth. Subscription revenues will be healthy, as most listeners pay to limit ads. And Spotify will lead in nearly every metric, though several platforms are doing well.

Our forecasting methodology for US B2B ad spending is based on an analysis of 854 metrics from 76 sources鈥攊ncluding macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; B2B media consumption trends; B2B device usage trends; and 40 interviews

forecasting methodology for ad spending in Latin America is based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media

Given Meta鈥檚 size, that represents a major shift in both social and total media usage. At 20 minutes per day, Meta video will account for 5.0% of all time spent by US adults with linear and digital TV in 2024. Click here to view our full forecasts for time spent with Meta and Meta video. Video drives rare growth in Facebook time spent.

They鈥檙e looking for authenticity,鈥� said Taylor Strickland, director of media channel strategy at VML. These black hat tactics refer to fake or misleading reviews, which have become easier to create with generative AI. The problem is so big that the Federal Trade Commission (FTC) recently announced a ban on fake reviews and fines for violations, which will take effect in October.

Methodology: Time spent estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.