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Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.

And from an AI perspective, I think as they become more sophisticated in terms of personalized product recommendations and personalized loyalty offers, things like that, I think that's really going to boost impulse buying and mCommerce spend. Yory Wurmser:. Yeah, and AI also has a couple other ways it might influence mCommerce. One is through just chat.

Ecommerce—led by mcommerce—is regaining share versus brick-and-mortar. Although physical retail will still account for more than 80% of holiday retail sales, growth once again favors digital channels. We expect ecommerce sales to jump 11.3% this year on the strength of a 14.8% YoY rise in mcommerce. Mcommerce will account for almost 50% of total holiday ecommerce sales this year.

On today's podcast episode, we discuss why many retailers are choosing now to launch peer-to-peer marketplaces, why consumers might choose IKEA’s resale platform versus the already established players like Facebook Marketplace and eBay, and what they need to be successful. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Sarah Marzano.

Amazon was the most downloaded mobile shopping app in the US in 2022 as its reach continued to grow. Closing in on Amazon was Shein at No. 2, followed by Walmart, Fetch, and Shopify’s Shop app.

On today's podcast episode, we discuss if big tech executives will soon be held responsible for what happens on their platforms, whether Walmart+ is now a legitimate threat to Amazon Prime, how much swapping out barcodes for QR codes moves the needle, how early is too early for holiday marketing, why dogs tilt their heads, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, and analysts Sarah Marzano and Carina Perkins.

Retailers with roots in China are still gaining share of ecommerce in Western Europe, despite concerns over their sustainability credentials.

That, combined with the rise of apps such as Temu and social commerce on channels like TikTok, means mcommerce will remain a lucrative revenue-driver for retailers. 5. Wish lists make the path to purchase more engaging.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of August. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Blake Droesch and Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

On today's podcast episode, we discuss what Chipotle has that Starbucks is trying to gain, how Starbucks can turn the ship around, and what its struggles tell us about the greater retail world. Listen to the conversation with our analyst Sara Lebow as she hosts analyst Sky Canaves and vice president of content Suzy Davidkhanian.

Mobile commerce will gain a larger share of online retail sales. Mcommerce sales in Western Europe rose last year as shoppers made more of their online purchases via smartphones and tablets. This year, the outlook for mcommerce is even stronger as online sales bounce back across most of the region. Mcommerce continues to outpace total ecommerce.

Mcommerce will account for 43.2% of US ecommerce sales in 2023 and will just fall short of the 50% milestone in 2027. Smartphone sales already account for close to 90% of mcommerce sales and will grow by 16.7% in 2023, while tablet and other mobile sales are shrinking. Digital shopper and buyer growth is coming from mobile-native Gen Z.