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WhatsApp users in India can shop for and pay for groceries within the app, which could boost engagement with its payments tools.

Consumers' definition of value is evolving as they demand not just the lowest prices, but quality and convenience too. Gen Z beauty shoppers prioritize innovation and sustainability over price, grocery shoppers seek high-quality products at lower prices, and high fees deter online purchases. Loyalty programs should be tailored to offer consumers the kind of rewards they want most, but not at the expense of brand identity. Here are five key stats to help brands understand what consumers value and stay competitive.

Nearly half (48.4%) of Amazon Fresh shoppers try new grocery products multiple times per month, according to an Insider Intelligence survey.

On today's episode podcast, in our "Retail Me This, Retail Me That" segment, we discuss why Amazon is struggling to get Amazon Fresh off the ground, what it has going for it, and what would happen if Amazon broke out a separate subscription for grocery. Then for "Pop-Up Rankings," we rank the other players that could offer lessons on how Amazon Fresh could compete with Walmart. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of content Becky Schilling.

Instacart鈥檚 ad growth slowed in Q4: That could create problems for the company as it relies more heavily on ads to offset softening grocery delivery demand.

Report: US Digital Grocery Forecast 2022 Spotlight. Article: Inflation is driving digital grocery growth in the US, but there鈥檚 more to the story. Article: 4 tech innovations giving Amazon an edge in grocery. Read yesterday鈥檚 Chart of the Day here.

While both those companies primarily provide restaurant delivery, they are rapidly growing their grocery businesses. For example, our forecast expects DoorDash to make $5.26 billion in online grocery sales this year, which is over nine times the $580 million it generated in 2020.

The bulk of these partnerships are in the grocery and convenience categories, but the delivery platforms also work with retailers like Bed Bath & Beyond, Best Buy, Lowe鈥檚, PetSmart, and Sephora. Delivery companies鈥� share of total US digital grocery sales is approaching 30%, according to our forecast.

Instacart leans on advertising to bolster its bottom line: The company鈥檚 advertising revenues grew 19%, significantly outpacing the 4% growth in the number of online orders on its platform.

It also announced a suite of technologies aimed at bridging the gap between online and offline shopping. The moves aim to solidify Instacart鈥檚 strong position within the digital grocery space. We estimate that the company鈥檚 grocery sales will grow 17.4% this year to $30.60 billion. That will account for 2.2% of total grocery sales. We expect that share to rise to 2.7% by 2024.

Instead, Amazon is focusing on its physical grocery banner, Amazon Fresh. Digital defense: Bookshop.org, an online bookstore connecting readers with independent bookstores, has launched an ebook platform (like Amazon鈥檚 Kindle) allowing readers to purchase and download ebooks from local bookstores.

Braintree, for example, is focused on ticketing and tied up with Live Nation, whereas Adyen partnered with Instacart, which could offer inroads into online grocery.

For example, Walmart now lets shoppers purchase prescription medications online and have them delivered alongside groceries and other items on the same day. Some 55% of its customers expressed a desire for such a service, and it was most requested by customers who self-identify as time-sensitive, busy families, according to Walmart.

(UNFI), in partnership with tech platform Swiftly, launched a RMN to help independent and regional grocery retailers connect with consumers online. Swiftly also teamed up with nonprofit ad organization Alliance Retail Group to launch a RMN, connecting independent grocers with consumers across digital and physical channels.

It doesn鈥檛 take a CPGenius to understand that consumer packaged goods (CPG) have gone digital. 鈥淲inning at the digital shelf is more critical than ever鈥� for CPG brands, according to our analyst Andrew Lipsman. Here are five charts on what retailers, marketers, and logistics professionals need to know about CPG.

Click-to-door time was as low as 4.4 days in July 2022 for non-Amazon digital retailers in the US, according to NielsenIQ. But Amazon has them beat by a lot, with an average click-to-door speed of 1.9 days.

For most internet users in the US, online orders typically come in two to three days鈥攁 delivery time popularized by Amazon鈥檚 Prime program. Just 3% of internet users are used to same-day delivery, which is increasingly offered by nongrocery retailers as well.

Among grocery delivery intermediaries, Instacart remains dominant, capturing 73.0% of 2023鈥檚 digital grocery sales. Klarna: While not a retailer, Klarna鈥檚 media network is also uniquely positioned to reach consumers at the point of purchase through in-app and in-feed ads, sponsored search placements, and shoppable video content.

US grocery store displays averaged 80.3 per store in 2023, a decline 10.2 from 2018, according to Q3 2023 data from Circana.

Digital wayfinding and voice assistance collapse the path to purchase. These tools get shoppers to the right aisle quicker. Digital wayfinding鈥攙ia smartphone apps or in-store digital signage鈥攍eads customers to the right aisle and shelf.

Digital grocery heavily impacts ecommerce channel share. Countries like China and the UK that have high ecommerce penetration have seen a large percentage of grocery retail shift online. Each marketplace鈥檚 size reflects the region it operates in. For example, China represents over 50% of all ecommerce globally; the US, around 18%. Latin America as a whole is under 3%.

We asked our analysts which companies they have their eyes on this year and why they鈥檙e positioned for potential success (or disaster). The Kroger Co., for example, is leveraging its digital offerings to scale its business, while Nike may pivot back to wholesale to stay competitive.