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Retail includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

So our blood pressure drops when we pet a dog, as does the dog's blood pressure. So both benefiting from this. Maybe dogs aren't too fussed. Maybe they're like, "Get off," but we do it anyway. According to Johns Hopkins research... So you probably knew this already. It's conventional wisdom that it calms people down when you pet a dog.

Roblox uses battle tornadoes and raise pets. Will they watch ads? Two asks. Suzanne Ika and Sarah Edelman of the Wall Street Journal, the online entertainment company. Roblox has teamed up with ad tech firm PubMatic to help juice sales or video ads on its platform, which averages 78 million daily users.

Yeah, I think there's a lot of money in pet products. People talk about this as a recession-proof category. Blake Droesch:. Yeah, and it's also a category that is really conducive to e-commerce. I think our forecast says that by 2027, more than half of the sales dollars from pets are going to come from online sales, so they're just in a good position and good category.

CPG brands need to keep a more watchful eye than ever with out-of-stock rates on Amazon running the highest in categories like grocery, health and personal care, pet, and beauty, per CommerceIQ. Getting Ahead: Avoid negative downstream effects of stockouts with dropshipping.

Ecommerce makes up a growing share of sales in the health and personal care category (which includes household products like toiletries) and pet food, both of which fall under the grocery umbrella. Despite a Slight Dip, Digital Grocery Becomes Common Practice.

Love this perspective, Suzy, that shopping for kids is just shopping for pets. Suzy Davidkhanian:. Oh no. But it's because pets are a part of your family is what I meant. Sara Lebow:. I want to talk more about how people are shopping because e-commerce growth is a slightly different story than overall back to school retail spend, according to our forecast.

They had one for gaming, one focused on pets, and now they're going to have one on beauty. And so these targeted events really make a whole lot of sense because you can just push brands to pay for retail media dollars while also providing some lift in terms of sales. Marcus Johnson (07:00):. Jeremy, what'd you make of that?

This includes sales of food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Delivery platforms can help retailers compete with Amazon, but the partnerships come at a hefty cost. Sales: Delivery platforms make money by charging a commission from retailers.

Health, personal care, and beauty, including over-the-counter products such as medicines, vitamins and supplements, personal care/hygiene products, beauty products, and other household products like toiletries, baby products, and pet products. Office equipment and supplies. Toys and hobby, including sporting goods.

Retail: Includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores, merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Travel: Includes airlines, car rental, hotels and resorts, cruises, and destination marketing organizations; includes both leisure and business travel.

Health, personal care, and beauty, including over-the-counter products such as medicines, vitamins and supplements, personal care/hygiene products, beauty products, and other household products like toiletries, baby products, and pet products. Office equipment and supplies. Toys and hobby, including sporting goods.

Retail: Includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Travel: Includes airlines, car rental, hotels and resorts, cruises, destination marketing organizations; includes both leisure and business travel.

Clean room solutions and privacy-enhancing technologies (PETs) are evolving to meet the needs of a privacy-first world. While tech alone won’t achieve compliance, it’s likely to play a big role in the future of addressable media. Work Toward Cross-Screen, Cross-Platform Measurement. The TV industry is still getting its measurement act together.