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Despite having 33.1 million fewer paying members than regions like the US and Canada in Q1 2023, Latin America was the second-fastest-growing market for average revenues per Netflix membership (ARM), at 2.7% YoY, according to the company. Latin America鈥檚 ARM in Q1 was roughly half that of the US and Canada, at $8.60. Looking ahead: Netflix will dominate paid streaming in Latin America.

The US and Canada have very high rates of internet penetration and smartphone adoption, and gaming has been mainstream for a very long time. Thanks to this, 56.4% of the total population of North America will be digital gamers this year. The next closest region will be Western Europe at 44.4%. Almost half of all gamers will be in the US, China, and India.

In 2024, 蘑菇AV data partner GWI started offering data on respondents ages 65 and older in seven markets: the US, the UK, Canada, Hong Kong, Singapore, Israel, and Japan. For ease of comparison, our report features data for respondents ages 16 to 64 in all countries. But we have included the data for respondents 65 and older for those seven countries here as a supplement.

Key Stat: By 2026, 40.8% of US adults will use a dedicated genAI platform at least once per month鈥攂ut a higher share of the population will be using genAI that鈥檚 integrated into other digital touchpoints like social media, smartphones and other devices, ecommerce platforms, and gaming. Executive Summary. AI is becoming an active participant in online social media interactions in 2024.

So in terms of what's happening in Canada, a couple of major players, like Bell Media. Bell Media hasn't, which has their main linear TV channel as CTV Canada, doesn't really have a FASST play at this point in time. Rogers, as I mentioned earlier, made that deal with Tubi in 2020 to bring that content to Canada and that experience to Canada.

So, sub OTT does not yet have the reach of its free competitors, like social media鈥攂ut given the costs associated with sub OTT services, the fact that the numbers are even close is remarkable. In 2023, social media will draw 3.78 billion users per month worldwide. Digital video will draw 3.63 billion viewers, with YouTube specifically drawing 2.30 billion.

Stuart runs the team, Sophie does our social media and Lance who does our video podcast. Thank you to everyone for listening in. We hope to see you on Monday for the Behind the Numbers Daily. That is, of course, an eMarketer podcast, and it's made possible by TikTok. Happiest of weekends.

Methodology: Data is from an Airship survey conducted by Sapio Research as cited in a May 2023 press release. 11,000 respondents ages 18+ were surveyed in Brazil, Canada, France, Germany, Indonesia, Singapore, South Africa, Thailand, the UK, and the US during February 2023. Airship is a provider of mobile engagement solutions.

Countries with strong economic and political ties to the US, like the UK and Canada, have a higher likelihood of pushing for broader bans. Marketers in countries that benefit from maintaining a good relationship with China, including those in Latin America and Southeast Asia, should be less concerned about a potential ban. Data privacy attitudes and policies also matter.

The FTC鈥檚 updates also urge the social media platforms to review or potentially standardize their disclosure tools to ensure they meet the new requirements. Even more restrictive regulation is being debated or enacted abroad. Both the UK and Canada are drafting new legislation that could severely limit how creators engage with their audiences.

It also built out payments products for shoppers, expanding its partnership with Affirm to offer BNPL in Canada and adding more cashierless checkouts to stores. And it rolled out palm-scanning payment tech at more Whole Foods stores. Amazon also announced a raft of payment promotions during Cyber Weekend to encourage spending on its platform. Amazon is expanding its payment offering on all fronts.

"The act takes a zero tolerance approach to protecting children by making sure the buck stops with social media platforms for content they host."

Users of the app are less supportive of a ban than non-users (19% vs. 60%). 88% of survey respondents say they have little or no confidence that Chinese social media companies will follow their privacy policies regarding personal information, per Pew. Our take: Americans are increasingly skeptical of Chinese social media companies and their respective technologies.

The possibility of scoring a Saint Laurent handbag or Burberry rain boots at a fraction of the original price is particularly appealing for luxury-loving Gen Z and millennial consumers鈥攁nd fueling social media buzz as shoppers post about their finds. Videos tagged #MarshallsFinds generated 1.3 billion views on TikTok, while T.J.

And there is a mechanism in Canada called the Canada Investment Act, where if there's a violation of national security or consumer privacy, there's a mechanism within that act to shut down an operation. That may be where it heads in Canada, but there's lots of steps in between now and then. Bill Fisher:. Interesting. Man-Chung Cheung:.

In 2024, 蘑菇AV data partner GWI started offering data on respondents ages 65 and older in seven markets: the US, the UK, Canada, Hong Kong, Singapore, Israel, and Japan. For ease of comparison, our report features data for respondents ages 16 to 64 in all countries. But we have included the data for respondents 65 and older for those seven countries here as a supplement.

Royal Bank of Canada has agreed to buy HSBC鈥檚 Canadian arm in a move to strengthen its domestic dominance.

Affirm rebranded its Canadian BNPL brand, PayBright, to Affirm Canada. Former PayBright CEO Wayne Pommen will now lead Affirm鈥檚 international expansion efforts, which can help drive more customer and merchant adoption. Inclusive credit.

The list of backtracking countries included numerous key markets: Brazil; Canada; five markets in Western Europe (the UK, Spain, France, Germany, and Italy); and five markets in Asia-Pacific (South Korea, Australia, Taiwan, Malaysia, and Vietnam). Before 2022, this kind of backtracking had never happened before anywhere.

Sophie does our social media, and Lance who runs our video podcast. Thanks to everyone else for hanging out with us today. We hope to see you on Monday for the Behind the Numbers Daily. That's an 蘑菇AV podcast, made possible by TikTok. Happiest of weekends.

Among marketing and ecommerce executives in the US and Canada, the percentage of those advertising on TikTok rose 25 points year over year to 68%, per a November 2022 study by Smartly.io and WBR Insights. But only 3% of respondents said it offered the best ROAS. More than one-third selected Instagram, and nearly half chose YouTube. With Shorts, advertisers can tap new ways of working with creators.

China鈥檚 COVID strategy continues to hurt retail sales: Est茅e Lauder and Canada Goose are among the high-end brands pointing to China鈥檚 policy as a reason they鈥檙e lowering their outlooks.