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Big Tech battled Europe鈥檚 new rules in 2024: Apple opened its ecosystem to comply with DMA while Meta faced fines and scrutiny over data use and subscriptions. We can expect continued stringent regulations.

AI video technology attracts early adopters: Brands like TCL embrace imperfect results for cost savings.

AI-powered dubbing comes to YouTube: New feature enables multilingual translations for videos, boosting creators' access to global audiences.

On today鈥檚 podcast episode, we discuss when and where we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Daniel Konstantinovic.

Digital ad spend tops $300 billion in 2024: Video dominates growth, driving display advertising's share and reshaping ad strategies through social and OTT.

Comcast looks to free streaming biz from linear鈥檚 decline: The company is separating cable and digital assets in a move that others will mimic.

With features like video and synced illustrations, Spotify seeks to rebrand as more than audio-only and tap into the growing audiobook market.

Adults will spend over a quarter (26.9%) of their daily video time and nearly half (47.4%) of their daily digital video time with sub OTT this year. Click here to view the full forecast for US time spent with sub OTT video. Active sub OTT users will spend nearly 2:40 per day with the medium. Watching fee-based streaming services has become mainstream but not universal.

Connected TV is no longer a niche ad channel鈥攊t鈥檚 the new normal. With streaming platforms adding ad-supported tiers and Amazon flooding the market with inventory, CPMs are dropping while ad opportunities expand.

Media and publishing posts have a 4.7% engagement rate, meaning those videos are engaged with more than the overall average (4.1%), per Dash Hudson.

But the real headline news dropped in a hot mic moment when CEO Bob Iger shared key figures about the company鈥檚 ad-supported streaming audience. During the company鈥檚 earnings call, Iger said 37% of Disney+ subscribers in the US and 30% globally now use the ad-supported tier鈥攁 rare revelation from a major streaming player about its advertising reach.

Consumers are increasingly comfortable with ads on streaming platforms. Just 13% disapproved of the format in 2023, down from 36% in 2022, according to Disqo. Attitudes have shifted as ads have become more common on platforms like Amazon Prime Video and Netflix. 74.8% of US OTT video service users will watch ad-supported video-on-demand (AVOD) in 2025, per our October 2024 forecast.

Short-form video keeps growing: YouTube鈥檚 AI Dream Screen and Tubi鈥檚 curated 'Scenes' expand the trend in new directions.

Short-form video keeps growing: YouTube鈥檚 AI Dream Screen and Tubi鈥檚 curated 'Scenes' expand the trend in new directions.

Video marketing is essential for B2B success. From short-form social media videos to AI-driven content, this report explores strategies, platforms, and innovations shaping B2B video marketing in 2024.

Every platform is preparing for a TikTok ban. Every social app is now a short-video platform. Some are also combining short, long, and live video into one TikTok-like feed.

The new AI model empowers marketers and hobbyists alike with streamlined video creation, pushing the company ahead in the booming genAI video market.