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The news: Alibaba, Nvidia, and Biren Technology are some of the chipmakers reducing processing speeds of their chip designs to avoid US-imposed sanctions aimed at suppressing Chinese computing power, per Ars Technica.

VR- and AR-enabled in-store technology will also give consumers new ways to test drive products prior to purchase. Better CX at the shelf will drive more conversions鈥攁nd minimize returns. Digital shoppers expect depth of product information and customer insights before making a purchase, and a failure to provide it at the physical shelf adds unnecessary friction.

Mobile AR is already a serious moneymaker. Yesterday鈥檚 Chart of the Day: Facebook smart.

Iyer stressed the importance of personalizing content to shoppers at the point of purchase, either through QR codes, augmented reality (AR) features, or live demonstrations that turn the store into a 鈥渄igital storytelling鈥� space. Social commerce provides another storytelling opportunity. Social is 鈥渢he new playground for shoppers,鈥� specifically Gen Z and millennial consumers, noted Iyer.

惭别迟补鈥檚 AR/VR software products are positioned for the long term. The company will continue to take short-term losses in the interest of pushing its metaverse vision. 惭别迟补鈥檚 recent losses could impede its long-term profitability.

Here's how marketers can take advantage of 5G:. 5G will improve mobile AR immersive experiences. 5G is making AR experiences on mobile devices run much faster and smoother. Improved data flows will enable marketers to target consumers more directly and create more complex experiences for them. Digital ads will also improve.

Why it matters: The number of US consumers who use AR to shop will increase 13.9% in 2024 to 47.6 million people, per our forecast. Picture perfect: For advertisers who need a little creative boost, generative AI can do that, too. Google鈥檚 Product Studio, which is rolling out this week, uses AI to help merchants create and manage product imagery.

The Cellular Telecommunications Industry Association (CTIA) told Ars Technica that 鈥渢he FCC's current maps are based on old data from June 2022.". 鈥淭hey鈥檙e reporting hypothetical service, not actual service,鈥� said Christopher Ali, a telecommunications professor at Pennsylvania State University.

The AI, AR, and VR trends above are shaping the habits of Gen Alpha. As this generation ages and has more money to spend, this technology will play a bigger role in marketing and ecommerce. Nearly 3 in 10 (26%) Gen Alphas live in a household that has a VR headset, per Morning Consult. 鈥淭his is Gen Alpha鈥檚 reality, and what happens in these virtual spaces is real to them,鈥� said Canaves.

One way retailers can reduce and manage returns is by providing customers with more information on product pages, including high-quality product descriptions, 3D or 360-degree imagery, AR tools, and customer reviews with photo and video. 5. VR may play a bigger role in beauty.

For example, Walmart and Ikea each launched digital experiences that let shoppers use their smartphones to see what furniture would look like in their homes and Amazon earlier this year rolled out an augmented reality (AR) try-on feature for shoes. A handful of merchants began charging customers for returns to offset rising costs and protect margins.

AR/VR: Manufacturers including Tooz, TCL, Xiaomi, and ZTE displayed smart glasses, which were more concepts than legitimate products. VR and extended reality (XR) headsets also had a presence, and Qualcomm announced agreements with several telecom companies for XR devices and support.

The caveat: Meta should invest cautiously鈥攅arnings could quickly be offset by losses鈥攊n context, the company lost $7.7 billion on its AR/VR Business in the past six months. Our take: How Big Tech companies recover from the economic downturn is indicative of their future success.

Augmented reality (AR) and virtual reality (VR) can help consumers visualize how clothing will look on their bodies or how furniture will look in their homes. 鈥淭here's also some great AI technology which helps people pick the right size,鈥� said Perkins.

Navigating complex accounts payable (AP) and accounts receivable (AR) processes. These laborious and time-consuming processes need to be automated. But first, businesses must transition to digital payments.

It鈥檚 doubling down on features like subscription service Snapchat+ that appeal to loyal users, while working to bring its augmented reality (AR) tech off the platform. Though Snapchat+ won鈥檛 be a revenue boon, it will help to increase engagement, and Snap鈥檚 new AR integrations could position it well for future non-ad revenue growth. LinkedIn and Reddit Will Gain From Twitter鈥檚 Losses.

Only 8% of internet users worldwide say they are likely to buy an AR/VR headset or device within the next 12 months, per a November 2023 survey from Capgemini. This is much lower than the 30% of consumers who say they鈥檒l invest in smart home security or the 29% that would buy health wearables/tracking devices.

鈥淪nap鈥檚 strong association with AR has made it especially difficult to navigate the headwinds,鈥� said Insider Intelligence principal analyst Jasmine Enberg. 鈥淪napchat users love it, but advertisers don鈥檛 understand it, and with fewer ad dollars to go around, they鈥檝e been less willing to experiment on the platform.鈥�. The company was forced to let go of one in five employees鈥�1,300 in all鈥攊n August.

The platform is an innovator in AR, AI, and social media (remember, Snap invented Stories). But new tech and high use aren鈥檛 translating to ad revenues, which we project will decline by 1.8% this year to $2.08 billion. Gen Z pros and cons: Snapchat is a favorite for Gen Z users, with more teens and young adults spending more time on the platform.

The platform鈥檚 continued investments in AR and AI technology are likely to propel user growth and engagement. My AI鈥檚 expansion is notable as well: Initially launched exclusively for Snapchat+ subscribers, it's now freely available for all Snapchat users.

Pinterest鈥檚 commerce initiatives over the past year have included a shopping API to let merchants sync their catalogs to the platform, personalization advancements to surface more relevant results for users, a hosted checkout feature, and AR try-on tools for furniture and decor.

Google鈥檚 Live View, which transforms users鈥� smartphones into an augmented reality (AR) tool to tour cities via Maps, is expanding to cover more cities, airports, train stations, and shopping districts. The tech giant is also adding new features to help EV drivers find charging stations and plan their routes based on battery charge level.

It鈥檚 not the flashy items like augmented reality or social commerce driving this uptick, according to analyst Andrew Lipsman, but rather the more mundane ones like smartphone commerce, buy now, pay later, and click and collect. All of these drivers reduce friction, add convenience, or make things more affordable. That could spell trouble for Amazon.

With AR and VR device shipments expected to grow nearly 7x in just four years, the FTC is betting that Meta is as prescient with its VR ambitions as it was when it acquired Instagram and WhatsApp.

If augmented reality (AR) doesn鈥檛 make the dressing room virtual, AI will. It鈥檚 likely we will see some combination of the two. Walmart already has an AI-powered virtual dressing room, which allows users to visualize products on different body types.