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Brazil and Mexico offer some of the highest returns worldwide. Advertisers in Brazil generated $10.69 per dollar spent on Amazon ads in 2022, far higher than the $7.68 global average, according to client data analyzed by Macarta. In Q1 2023, Brazil more than doubled its ROAS, while Mexico鈥檚 rose to $9.29 from $7.10 in 2022. Key shopping events drive ROAS even higher in Mexico.

Brazil with five. Marcus Johnson (02:02):. Indeed. Women's Euros. Ethan, any guesses? This one's insane. Ethan Cramer-Flood (02:07):. Germany. Marcus Johnson (02:08):. Yes. Bang. Well played. Ethan Cramer-Flood (02:10):. Really? Marcus Johnson (02:10):. With eight. Ethan Cramer-Flood (02:11):. Whoa. Marcus Johnson (02:12):. The next closest is Norway with two. Ethan Cramer-Flood (02:15):. Wow.

And 80% of these users are considered active. 92 million are located in Brazil, and currently there aren鈥檛 any users outside of Latin America鈥攚hich raises questions about Nubank鈥檚 ability to expand beyond the region. And given the challenges of buying or becoming a bank in the US, it likely won鈥檛 enter that market soon.

Zoom out: Roku's partnership with the NBA to launch a free streaming sports channel and content hub, alongside deals like Amazon's WNBA broadcasts and Peacock's exclusive NFL game in Brazil, underscores the aggressive expansion of streaming services into sports to attract viewers and advertisers. Sensing an opportunity, Fox, Warner Bros.

The same will occur two years later in Brazil, at which time TV outlays will only be greater than video in three of the 10 markets we track: France, Germany, and Peru. Brazil will be a leader in spending on the global stage. It will contribute to some of the highest levels of video ad spending dollars among the 10 video ad markets we forecast this year.

Approximately 1,000 respondents were surveyed in each country: Australia, Brazil, China, France, Germany, Singapore, South Africa, Spain, the UK and the US.

Our updated forecast for podcast listeners across 14 countries: the US, Canada, the UK, France, Germany, Italy, Spain, Australia, China, Japan, South Korea, Argentina, Brazil, and Mexico. Also included are aggregated estimates for North America, Latin America, and Western Europe.

Monthly transactions hit 3 billion in March, and cash transfers top credit card payments, according to the Central Bank of Brazil. And being cheaper than traditional card payments for merchants has helped it become the most used payment method in Brazil, per the central bank. Why the tie-in makes sense:.

Globoplay looks beyond Brazil to find new subscriber growth. Like others, it has also faced an uphill battle in attracting new users to its streaming platform.

Visa will reportedly buy Brazil-based paytech Pismo in a deal that could top $1 billion later this month, people familiar with the matter told Bloomberg. And Fiserv is exploring takeover opportunities to grow its merchant-focused arm, Clover, and to add new services, per Payments Dive. What do Visa and Fiserv stand to gain?

Globoplay bucks this trend only in Brazil. The platform was the fourth-most popular service there, with 20.7% of paying subscribers. It came in ahead of YouTube Premium (19.6%) but behind Disney+ (21.7%) and Amazon Prime Video (33.7%). For reference, nearly three-quarters (72.8%) of those in Brazil subscribed to Netflix鈥攖he third highest, after Argentina (85.2%) and Uruguay (84.6%).

The nuances of Latin America鈥檚 retail ecommerce market can be better understood by a closer examination of four countries鈥�Brazil, Chile, Colombia, and Mexico鈥攁nd the unique individual market dynamics at play. Brazil: A Challenging Macroeconomic Landscape Put a Damper on Digital Sales Growth. High inflation in Brazil continues to erode consumers鈥� purchasing power.

Brazil. This year, Mercado Livre plans to ramp up investments in Brazil by 70% to reach $3.15 billion (BRL 17.0 billion). A significant portion will be earmarked for its digital payment platform, Mercado Pago, but the company intends to use the remaining funds to improve its logistics efficiency and shipping times. Similar to Mexico, these investments are expected to yield an ROI of 5-1.

While conversational commerce has not gained traction in the United States and Europe, Meta is wise to see if it can gain a foothold in Brazil, India, and other markets.