蘑菇AV

鈥淲e鈥檝e designed this to be a win for retailers, advertisers, and shoppers, and we look forward to seeing how it improves outcomes, drives sales and enhances the shopping experience,鈥� said Paula Despins, vice president of Amazon Ads Measurement, in a press release. Retail Ad Service will certainly impact each of these stakeholders. Here's how it will affect them. Retailers have a choice.

With consumers increasingly shopping across multiple channels, Roundel, Target鈥檚 media network, offers comprehensive media solutions that connect brands with customers at every stage. By combining on-site and off-site strategies, advertisers can maximize their return on ad spend and strengthen customer relationships.

Target noticed a 鈥減ronounced鈥� sales dip the week before and after the event, showing how consumers held back on shopping until they knew items would be on sale. The retail media implication: Amazon Prime Day, and its competitor events, are creating a new pattern of consumer behavior where shoppers will hold out on their purchases鈥攆rom everyday essentials to big ticket items鈥攗ntil they go on sale.

Amazon sees a big opportunity in beauty: The retail giant is hosting the Summer Beauty Haul sales event to capture 蝉丑辞辫辫别谤蝉鈥� attention, boost retail media spend, and drive sales.

Contextually relevant content helps to avoid alienating shoppers, increases the effectiveness of the ad, and avoids cannibalizing sales for endemic brands. What is the ad spend potential for non-endemic advertising? In 2024, retail media ad spend is expected to exceed $54 billion, while total digital ad spend will top $302 billion, per our forecasts.

That鈥檚 not as easy in-store as it is online, where shopper behavior can be tracked in real time. Technological solutions are available, but expensive.

Launched by the holding company in 2020 as a full-service ecommerce offering. Key clients: Jacobs Douwe Egberts, Forno Bonomi, Puma, Tigullio, Sognid鈥檕ro. Social media. US social network ad spending will grow by 16% YoY to $86.75 billion this year and will continue increasing by double-digit YoY rates through 2027, per our forecast.

Ad spend is growing fastest in beauty and personal care. US retail media ad spend on beauty and personal care grew 38.1% YoY in Q2 2024, faster than any other category. However, that percentage is down from 48.1% YoY growth in Q1, per Skai. Sports and fitness saw the largest decrease in retail media ad spend, down 10.2% YoY in Q2.

In China, ecommerce channel ad spending represents over 38% of total digital ad spending, and ecommerce search spending accounts for 64.0% of total search. Could the US figures reach similar heights?

Some 69% of US adults are not at all interested in AI-powered personal shopping assistants, according to CivicScience data provided to 蘑菇AV. But the majority of US adults (55%) are at least somewhat interested in image-based item search. Product marketers shouldn鈥檛 abandon shopping assistants, because consumer opinion could certainly shift as these become more common.

During Prime Day 2024, US shoppers will spend nearly $14 billion鈥攁 5.9% increase over last year. But the dynamics of the shopping event are shifting as competitors chip away at Amazon鈥檚 market share.

While the lion鈥檚 share of that money will go to Amazon鈥攚ith Walmart as a distant second鈥攔etailers that can offer brands the ability to reach new or incremental audiences, access their first-party data, and deliver strong return on ad spend have a better chance of standing out in a crowded field.

We forecast retail media network off-site ad spend in the US will grow 61.5% this year, reaching $10.64 billion. That figure will grow another 27.1% next year, hitting $13.52 billion, as brands and retailers look to meet consumers wherever they are.

While Argentina is opening its economy to foreign businesses, Brazil and Mexico are taking steps to curb the growing popularity of Asia-based ecommerce platforms like Shopee, AliExpress, Shein, and Temu. Argentina eliminated tariffs on international ecommerce purchases up to $400 for personal use and raised the tax-exempt purchase limit from $1,000 to $3,000 in December 2024.

Commerce media is becoming more competitive as retailers and non-retailers continue to build out their networks and advertisers prioritize measurement for proven results. Looking ahead to 2025, cross-industry partnerships will grow and in-store media will enable retailers to merge online behaviors with in-person shopping.

Even as ecommerce alcohol sales rise, physical stores continue to dominate the path to purchase. Nonalcoholic beverages and Dry January are also picking up steam.

US travel sales will approach $368 billion by 2028. To act on this opportunity, brands and travel industry professionals need to understand online travel research trends and shopper 产别丑补惫颈辞谤蝉.鈥�

Amazon strengthened its grip on ecommerce in 2024: The retailer warded off growing competition from Temu and Walmart by improving delivery speeds, offering deals, and enhancing Prime benefits.

With or without a TikTok ban, Snapchat is poised to capture more ad spending in 2025 as new ad formats like Sponsored Snaps and Promoted Places ramp up. The big picture: Uncertainty around TikTok and Meta is spurring further diversification in the ad market.