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Last week, YouTube announced excluded themes at Brand Safety Summit, providing a way for advertisers to keep their ads from showing up next to news, gaming, health, or political content by checking a box. The updates should help brands looking to avoid unsavory contexts when serving ads, though this relies on YouTube鈥檚 ability to classify these categories correctly.

On today's podcast episode, we discuss the speed of AI adoption, what to make of ChatGPT's engagement lull, and how Nvidia is shaping AI's future. "In Other News," we talk about how Roblox's AI assistant could transform gaming and how Amazon is using its neural network to improve the NFL's game-watching experience. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

On today's episode, we discuss whether the most watched program in the US (the NFL) has a looming viewership problem, Disney+ and Hulu joining forces, whether the free returns party is over, ride-hailing apps giving mixed messages, YouTube viewership on TV screens, the best-selling video games in history, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.

This is a particularly important issue in the gaming industry. Under the new law, storefronts must explicitly state that the license can be revoked if the platform loses the rights to the product. The law applies to digital products sold for permanent online use, but it excludes subscription services and digital goods that allow offline storage.

Yeah, I mean, I've been fascinated by Netflix's gaming effort for a while now, and something we've been writing about a lot in the marketing and advertising briefing is that gaming, it's major entertainment in the same way that TV and movies are. But the economics of game development are vastly different.

Hochberg offered a striking comparison: 鈥淚f you took every fan of the NBA who went to a live game at a stadium, MSG, all teams, all games, all season, 20,000 people, every time ... more time is spent in just one marketing experience on Roblox.鈥�. However, brands must approach these spaces thoughtfully to realize their full potential. Create tailored experiences for virtual environments.

Some of these users will also watch CTV via other options like Roku, Amazon Fire TV, or a gaming console, but TVs with built-in internet capabilities will dominate the market. In 2028, smart TV users will outnumber Roku users by more than 53 million. Click here to view our full forecast for US smart TV users.

Conversely, time with digital devices applies to many potential activities (social media, video, gaming, audio, etc.). Other than TV鈥檚 decline and sub OTT鈥檚 rise, consumer time with most activities will be relatively stable year to year. TV will lose 7 minutes in 2024, and sub OTT will gain 6. But nothing else on the digital or traditional side will shift more than 2 minutes in either direction.

According to video game developers, streaming will grow the most of any gaming platform by 2025, cited by 40% of those surveyed. Another 24% said mobile will grow the most, while fewer pointed to 锘縯he metaverse or consoles.

More than 80% of video game developers worldwide were making games for PCs as of May 2022. For console and mobile games, that figure was closer to 40%.

ts new handheld accessory isn鈥檛 the Nintendo Switch killer many had hoped for, but it鈥檚 a sign that the gaming giant is investing to build around its consoles.

They can consider embedding branded educational experiences or games鈥攍ike Truist鈥檚 teen-focused Long Game鈥攚ithin popular digital games like Roblox and Minecraft. What鈥檚 next? Teen banking apps. Teen banking apps will be essential to retaining Gen Alphas in the customer pipeline.

AppLovin's Axon engine drives ad success: Its AI-powered product boosted software platform revenues by 66% year over year.

How time spent with media, device ownership, and media adoption stack up in East Asia and Oceania.

How time spent with media, device ownership, and media adoption stacks up in South and Southeast Asia.

This is the second installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.