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How seamless payments, social commerce, and loyalty apps are driving mcommerce growth.

Mcommerce hits the mainstream. Mcommerce is now a primary channel for shopping as smartphones have become ubiquitous and tablets are used by more than half the population in Canada. We expect mcommerce will make up almost half of retail ecommerce in Canada later this decade. Transacting on the go. Mcommerce will hit C$40-plus billion ($30.72-plus billion) in 2023.

Ecommerce and Mcommerce Sales. Ecommerce Sales by Company. India is moving into the global retail spotlight. Some of the attention that China used to garner from brands and retailers has shifted to India, especially since China’s retail sector started experiencing a slowdown several years ago that was exacerbated by the pandemic.

Deep discounting, mcommerce remain keys to holiday season success. 4 way-too-early retail predictions for the 2024 holiday season. Retailers expect consumers’ price-conscious behaviors to linger during the holiday season. 3 key consumer trends impacting shopping behavior in 2024.

US mcommerce sales (including sales from retail apps) will increase 11.7% to reach $542.66 billion this year, according to our forecast. We expect mcommerce will represent over half of total retail ecommerce sales by 2028. What it means: Mobile apps can increase engagement and sales.

Mcommerce will outperform wider ecommerce. Although UK mcommerce sales have slowed, they remain in growth—and that growth will accelerate from 2024 onward. Mcommerce sales will account for 57.3% of total UK ecommerce sales by the end of 2025. What are the implications? Multichannel retailers will have a competitive edge.

Social commerce has yet to reach its potential in the UK. Social buying is still on the rise—and there is plenty of headroom to grow spend.

Mcommerce remains central to the buyer experience. As has almost always been the case in China, mcommerce and ecommerce are essentially synonymous. Mcommerce will account for 83.8% of ecommerce sales this year—a higher ratio than anywhere else in the world. And China’s mcommerce growth metrics will nearly mirror its ecommerce metrics.

How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. Methodology: Data is from the March 2024 Kantar report titled "Connecting with the Digital Payments Community." 10,000 adults ages 18+ in 10 countries were surveyed online during December 23, 2023-January 12, 2024.

Mcommerce will account for around 43% of US ecommerce sales in 2023—that share will grow to nearly 50% in 2027, per our forecast. Mobile is also a critical bridge between online and offline sales and should be prioritized to drive traffic to both channels. Retailers lag average spending on digital display advertising because search remains a priority.