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US spending on identity solutions and services will increase by 13.0% YoY to reach $10.4 billion this year, per the Winterberry Group.

AI Overviews aren鈥檛 meaningfully changing publisher traffic: Q2 results from major publishers show less impact than expected, but it could still be a future threat.

A new report found that having the best mobile banking app isn鈥檛 enough to retain these digital natives.

Our expanded retail and ecommerce forecast coverage now includes country-level breakouts for 66 nations around the world. North America, China, and Western Europe continue to drive global outcomes, but a total of 53 countries will have at least $1 billion in ecommerce sales.

A 60-minute doomsday hack: The federal government鈥檚 leading security solution against the post-quantum cybersecurity threat is child鈥檚 play for hackers. Businesses could invest in nimbler security solutions amid growing vulnerability.

Premium increases heat up insurance commissioner elections: In particular, we鈥檙e watching the context in flood-ravaged North Carolina, one of the few states where voters elect their insurance watchdog.

A shakeup at the top of Google鈥檚 ad business: The head of search and advertising will step down as the company faces its greatest regulatory challenge yet.

On today's podcast episode, we discuss how copyright lawsuits could down OpenAI (or the whole industry), whether publishers will land on The New York Times side of the generative AI (genAI) copyright debate or on the Axel Springer and Associated Press side, and how copyright will impact the creative arts. Tune in to the discussion with our analysts Evelyn Mitchell-Wolf and Yory Wurmser.

GenAI has already transformed ad targeting by making it easier to find the right people in the right places with the right content. This report explains which use cases are most impactful and easiest to implement.

The travel industry鈥檚 total media ad spending declined by almost 60% in 2020, but as of this year, it will have fully regained the lost ground.

Insurance agents marked 鈥榮afe鈥� from disruption: The ups and downs of the direct-to-consumer life insurance market have taught the industry a lot about contemporary consumers and in-person experiences.

What United鈥檚 OOH campaign reveals about the channel: Digital billboards give OOH a leg up over other traditional media.

OpenAI鈥檚 fundraising and Microsoft鈥檚 search for AI alternatives suggest a growing divide as their once-symbiotic relationship faces competition and regulatory scrutiny.

Doctors are using genAI to respond to their patients鈥� MyChart messages: But patients aren鈥檛 always aware, which can erode the trust underpinning the patient-physician relationship.

Belgium saw the region鈥檚 biggest drops in magazine and newspaper reading. Those categories fell by an average of 7 percentage points in 2023 and are now both below 50% usage among internet users surveyed. The country is second in Western Europe (slightly behind the Netherlands) in time spent with broadcast radio.

The card will expand Barclays鈥� presence in the US credit card industry and help diversify its card volume

Luxury brands are grappling with downturns in the US and China, the largest markets for personal luxury goods, and will have to seize opportunities for growth from new markets and product innovation.

Toys R Us and Bed Bath & Beyond expand their physical presences: Brick-and-mortar stores serve as three-dimensional billboards that drive awareness and sales, but success is far from guaranteed.

Amazon looks to step into the post-cookie market: Job listings show the company is testing ad solutions for an 鈥渋dentity-restricted world鈥� as Google preps its solution.

Not every restaurant chain is joining the value war: Chains such as Potbelly, Chipotle, and Red Robin that cater to slightly more affluent consumers are using a lighter touch to attract customers.

"Digital devices are by far the most common way Americans get news," our analyst Rahul Chadha said on a recent episode of the "Behind the Numbers" podcast. "Some 86% of Americans say that's how they at least sometimes get their news," he said, citing recent data from Pew Research Center. But the digital news consumption picture is getting more nuanced as digital devices connect users to news on publisher sites, social platforms, and even messaging apps.

On today's podcast episode, we discuss the impact of multimodal chatbots, the copyright case between The New York Times and OpenAI, and how AI could influence the election. "In Other News," we talk about how much Microsoft's new AI keyboard key might affect AI use. Tune in to the discussion with our analyst Yory Wurmser.