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Retail media advertising has existed on digital marketplaces like Amazon for years. And now that retailers are expanding offerings and other digital ad formats like social media are waning, it鈥檚 time to pounce. 2. Advertisers have options. Key stat: 56% of marketers advertise on five or more retail media networks.

Established brands are beating digital natives at their own D2C game. As marketplace and wholesale opportunities obfuscate what it means to sell D2C, brands need to keep up with both their retail and marketing playbooks鈥攐r risk falling behind.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Costco is getting on and the vision for the wholesale retailer in a crowded marketplace. Then, for "Pop-Up Rankings," we rank the two things Costco can take to the next level and two things it could do to get the naysayers to come back. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Zak Stambor.

Mastercard Send supports a wide array of high-value-payment use cases, like insurance payouts and online marketplace payments. This can help Checkout.com attract a more diverse client base, opening new revenue streams. It can gain a stronger presence in Asia-Pacific. Supporting real-time payments in the region can position Checkout.com for growth as key markets keep adopting the payment method.

Software providers and online marketplaces are becoming a bigger target market for payment providers. Why this could succeed: Worldpay for Platforms has attractive benefits for software providers and small businesses. It can increase software providers鈥� value propositions.

Cross-border buyers are internet users ages 14 and older who have purchased goods online from a seller in a foreign country, either directly or through an intermediary (i.e., marketplace), at least once during the calendar year via any digital channel or device. More US consumers are becoming cross-border buyers.

Online versus in line: Secondhand luxury no longer requires stalking the aisles of Goodwill for the perfect find. There鈥檚 an increasing number of online marketplaces dedicated to secondhand luxury retail, including The RealReal, Depop, and Cudoni, which just raised 拢7.5 million ($9 million) this week with help from eBay鈥檚 venture arm. And it鈥檚 not just third-party marketplaces.

A growing number of online marketplaces, ranging from Asos and Revolve to luxury ecommerce sites like Net-a-Porter and Farfetch, now offer dedicated bridal edits on their sites, while brands like Anthropologie, Eloquii, and Reformation have launched wedding collections. More brides are also opting for secondhand or vintage dresses, for budgetary as well as sustainability reasons.

The federal Inform Consumers Act is designed to make it harder for thieves to resell stolen goods on online marketplaces, and the Combating Organized Retail Crime Act of 2023鈥攚hich has not yet passed鈥攍ooks to help prosecute criminals and recover stolen goods.

Many automakers have set up official stores on digital marketplaces like Mercado Libre, which will account for nearly 60% of ecommerce sales in Argentina this year, per our estimates. What Does This Forecast Mean for Retail Professionals in Argentina? The past two and a half years have forever reshaped Argentina鈥檚 digital retail ecosystem.

To combat this, Macy's plans to expand its online marketplace by adding 2,000 brands in 2023, while simultaneously planning to shutter 125 locations over the next three years. Best Buy reported a similar trend, with US sales falling almost 10% due to soft spending on computers, phones, home theaters, and appliances. However, it noted growth from videogaming products and tablets.

Walmart鈥檚 market share gains continued in Q1 as the retailer emphasizes value and convenience: The company continues to draw in more high-income shoppers, while its advertising and marketplace offerings boost revenues.

Momentum is expected to continue through the holidays, as the retail giant leverages click-and-collect solutions in physical stores and a mass scale of product offerings for its online marketplace, Stambor said. Walmart Inc.鈥檚 retail holiday ecommerce sales will hit $20.37 billion this year, accounting for 8.0% of total US retail holiday ecommerce sales, per our June forecast.

Theft and violent crime in stores have risen since the beginning of the pandemic, as limited in-store staffing and a surge in ecommerce created an opportunity for thieves to sell stolen goods on online marketplaces. Almost half of retailers鈥�44.5%鈥攊ncreased their loss prevention and asset production budgets in 2022, with most investments going toward tech and equipment.

Online marketplaces, social commerce platforms, and retail media networks have emerged as some of the most important tools to reach online shoppers. Gen Z will push mcommerce toward the tipping point for online sales. Smartphones will continue to gain ground as digital sales shift away from computers and tablets.

Japan-based online resale marketplace Mercari opened its first physical store in the US, offering a curated collection of Japanese items including men鈥檚 and women鈥檚 fashion, sneakers, designer handbags, toys, electronics, and collectibles. Daiso, a Japanese discount retailer, plans to expand its presence in the US after receiving numerous requests on social media to open more stores, per Fast Company.

As brands seek to diversify the number of places they sell their goods, retailers should consider building out a marketplace model that can help brands reach more customers while also cutting down on retailer costs and creating new revenue streams. You don鈥檛 need to be Amazon to launch a third-party marketplace鈥擬acy鈥檚, Michaels, and H&M have all gotten marketplaces off the ground in the last year or so.

Today鈥檚 retail media networks fall into five categories: digital marketplaces or platforms (Amazon, Shopify, Etsy), mass merchandise or department stores (Walmart, Target, Macy鈥檚), category specialists (The Kroger Co., CVS, The Home Depot), commerce intermediaries (Uber, Instacart, Gopuff), and other commerce verticals (Expedia, Klarna, Marriott).

Fortunately, sales from their third-party marketplaces helped offset some of these shortfalls. On Americanas S.A.鈥檚 Q2 2022 earnings call, digital platform CEO Marcio Cruz said the company鈥檚 digital first-party business took the biggest hit from a drop in high-ticket purchases like mobile phones.

The retailer now offers a much wider selection of brands online thanks to its marketplace expansion efforts, and is using its accelerator program to incubate exclusive brands to grow its reputation as a beauty destination.

Google鈥檚 I/O showcases bold AI integration across products: The announcements show its marketplace strength but it鈥檒l need an effective monetization strategy to beat the competition.

Beauty is proving resilient to the cost-of-living crisis as shoppers splurge on premium products to boost their mood and skin health. But it won鈥檛 escape unscathed, with consumers already streamlining their beauty regimes and searching for bargains online.

We asked our analysts which companies they have their eyes on this year and why they鈥檙e positioned for potential success (or disaster). The Kroger Co., for example, is leveraging its digital offerings to scale its business, while Nike may pivot back to wholesale to stay competitive.

Reels and creator updates: Meta's Creator Marketplace now offers AI-powered creator suggestions and filtering options to help brands find the right creators for their campaigns. The growing influence of creators on Reels and the new AI-powered tools for finding suitable creators could lead to more effective and resonant advertising campaigns.

This year will be marked by a little bit of the old and a little bit of the new. While consumers give in-store shopping another go, augmented reality (AR) will help bridge the gap between the physical and digital worlds. Our analysts have already covered the biggest trends of 2023, but here are four more predictions for what's to come next year.