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Canadian hockey is the next sports streaming rights prize: Amazon could partner with Rogers Communication to secure an NHL rights package next year.

Our annual report on ecommerce in Canada highlights our most recent forecasts for all flavors of retail, including brick-and-mortar, digital buying, and mobile commerce.

Our annual Trends to Watch report for Canada highlights expected developments in the country鈥檚 media and advertising market for 2025. Next year, we anticipate a shift in media buying will favor domestic publishers and retail media channels, while large platforms will contend with the new Digital Services Tax.

Our latest forecasts for CTV and digital video viewers in Canada show that audiences are now a match for linear TV and exceed it in some age groups.

That robust total derives from sub OTT鈥檚 extremely high penetration in both the US and Canada. Those two leaders, along with China and a handful of major markets in Western Europe and Latin America, prop up the worldwide sub OTT penetration rate. By contrast, many large countries like Japan, Indonesia, and India fall far below the worldwide average. Most sub OTT viewers are in Asia-Pacific.

Alphabet鈥檚 advertising empire is under considerable legal and regulatory pressure in the US and EU, and Meta, Amazon, and TikTok face their own legal problems in various major markets. However, we have not yet adjusted any of our forecasts for potential government action.

That trend hasn鈥檛 gone unnoticed as Kroger, Amazon, Target, and Albertsons have expanded their private label offerings to appeal to value-focused shoppers. Still, the shift isn鈥檛 evenly distributed across categories.

Media habits in Canada have changed, favoring digital across all formats. The GMI report for Canada is a single source for quantifying the pace of change in time spent with media, media adoption, and device ownership.

Wayfair plans to reinvest savings from the restructuring across several key initiatives, including investing in its remaining international markets鈥�Canada, the UK, and Ireland鈥攁nd doubling down on physical retail. Since the retailer opened its first physical store last year outside Chicago, online sales to customers who live near the store have increased.

Trump鈥檚 first days in office exacerbate uncertainty over tariff plans: While Mexico and Canada are firmly in the administration鈥檚 sights, other tariffs are up in the air.

Not its first rodeo: Best Buy aims to learn from its experience operating an online marketplace in the US from 2011 to 2016, as well as its marketplace in Canada. The retailer鈥檚 previous marketplace only drove about 1% of domestic revenues and led to confusion among consumers who bought items from third-party sellers then tried to return that merchandise to the retailer鈥檚 stores.

Tariff threats are also creating ripple effects around the world: They contributed to Canadian Prime Minister Justin Trudeau鈥檚 resignation and increased the likelihood that Chinese policymakers will allow the yuan to weaken. Our take: The impacts of Trump鈥檚 tariffs are already being felt鈥攅ven before their shape and structure are known.

It鈥檚 unclear if this pivot will affect the additional tariffs that Trump threatened to impose on Mexico, Canada, and China to compel stronger responses to migration and drug trafficking.

Our expanded retail and ecommerce forecast coverage now includes country-level breakouts for 66 nations around the world. North America, China, and Western Europe continue to drive global outcomes, but a total of 53 countries will have at least $1 billion in ecommerce sales.

Trump risks trade war with planned 25% tariffs on imports from Mexico and Canada: Besides triggering retaliatory policies, the move would also lead to higher grocery, energy, and auto prices.