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This deck provides critical data to help retailers benchmark their own ecommerce sales against key retailers such as Amazon, Boots, Ocado, and Sainsbury's.

After years of turbulence, UK ecommerce sales are growing again, albeit slowly. And there won鈥檛 be a significant shift over the next five years.

TikTok Shop gears up for busy holiday season in the US, UK: The platform expects hefty ecommerce and ad growth this year as shoppers get used to transacting on the app

Shein stumbles under UK regulators鈥� scrutiny: The ecommerce platform failed to relieve concerns about forced labor in its supply chain as it prepares for a more challenging operating environment.

Online sales are back in growth in the UK, but the fortunes of key ecommerce retailers have been mixed, with some suffering a greater blow from the cost-of-living crisis than others.

Currys expands retail media network into stores: The electronics retailer is betting that its unique access to 80% of UK households and extensive network of digital screens will appeal to advertisers.

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

The UK is home to the highest proportion of startups in Europe and Israel, per a June 2024 report by Accel and Dealroom鈥攂ut French-founded genAI companies have raised the most funding of $2.29 billion, ahead of UK ($1.15 billion) and Germany ($636 million). Predictions. Strategic partnerships with technology vendors will be a key priority in 2025.

Alphabet鈥檚 advertising empire is under considerable legal and regulatory pressure in the US and EU, and Meta, Amazon, and TikTok face their own legal problems in various major markets. However, we have not yet adjusted any of our forecasts for potential government action.

OTT video is popular whether it鈥檚 free or paid. Every global region and country we track is engaged with these platforms, some very deeply. But new viewers will be hard to find.

Google takes aim at fake reviews: The company will improve detection and impose stricter penalties on UK businesses and individuals.

Still, Shein remains a heavyweight in the US and UK fast-fashion scenes as younger shoppers snap up its cheap, trendy products.

Even as ecommerce alcohol sales rise, physical stores continue to dominate the path to purchase. Nonalcoholic beverages and Dry January are also picking up steam.