蘑菇AV

While costly headsets falter, mobile AR is seeing strong momentum. Affordable solutions like Ray-Ban Meta Glasses offer promising pathways for consumer engagement.

Snap faces ad revenue headwinds despite solid Q4: AI, AR, and creator investments need to deliver as brands seek better ROI in a tight ad market.

As Samsung and Google develop mixed-reality glasses, Apple and Meta refine their ecosystems. Cheaper, lighter devices could finally push AR/VR into the mainstream.

AI will become deeply woven into daily life in 2025. Autonomous agents, smart devices, AR glasses, search engines, and digital twins are making AI an ambient presence in how we work, shop, browse, and interact with the world.

Despite economic headwinds and challenges faced by major players, AR and VR adoption is on the rise.

Walmart鈥檚 adaptive retail strategy is heavy on genAI, AR: The retailer is relying on the technologies to deliver personalized experiences, engage Gen Z, and improve customer service.

Microsoft鈥檚 decision reflects declining interest in heavy headsets, with next-gen AR glasses setting the stage for wearable tech鈥檚 future.

Snap introduces new AR glasses and creator tools: Updates include a unified entertainment feed and simplified app experience, positioning Snap to compete with TikTok and Meta.

On today's podcast episode, we discuss what Amazon has planned for its thirties, the all-AI ad that sparked a debate about the future of marketing, why customer experience is historically low, the most impactful AR feature in retail, what animal can fly backwards, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.

Walmart bets on AR: The retailer experiments with several use cases for the technology that it hopes can make shopping online as immersive, interactive, and social as in-person experience.

The number of AR users will surpass 100 million next year and reach 116.0 million in 2028, per our forecast.

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

Looktech AI Glasses, TCL RayNeo AR glasses, and Even G1 Digital Glasses will all make an appearance in CES exhibits, but you can bet there will be many more. Rabbit and Humane learned the hard way last year that the world isn鈥檛 ready to give up their phones. Expect more devices that complement smartphones rather than any tech that hopes to replace them.

The ubiquity of smartphones makes AR experiences widely accessible through built-in cameras and screens. It鈥檚 a potential jumping-off point for mixed-reality headsets and glasses. Key stat: We forecast that by 2028, AR users in the US will reach 116.0 million, and VR users will reach 91.3 million.

Lawk showed off its AI and AR Smart Glasses, which offer real-time translation in eight languages. Our take: As usual, CES didn鈥檛 disappoint with all of its new tech, which also delved into holographic displays, AR headsets, and video gaming accessories. The future is more automated than ever.

Zooming out: The market for augmented reality (AR) headsets, including glasses like Meta鈥檚, is set to reach $5.34 billion in 2028, up from $1.86 billion in 2023, per ARTillery Intelligence. That growth is in stark contrast to the rest of the wearables sector: Global shipments of wearables are expected to decrease 3.9% YoY in 2025, per IDC.

A wave of AI-powered AR glasses dominated CES 2025, showcasing more wearable designs meant for everyday use. XREAL's One Pro offers a 57-degree field of view in sunglasses-style frames, while Rokid's AR Spatial uses Sony鈥檚 micro-OLED technology to project a virtual display that appears equivalent to a 300-inch screen floating in one鈥檚 field of view.