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Comcast gives details on its spinout of several NBCU cable networks: As Peacock takes center stage, legacy TV networks must adapt to stay relevant.

The pivot to streaming won’t include everyone: Millions of consumers will remain without streaming in coming years. Here’s how brands can reach them.

While competitors like Comcast consider spinning off cable assets, Murdoch confirmed Fox has no such plans. That’s because political and live-event programming continue to drive cable revenues, distinguishing Fox from peers facing more significant cord-cutting pressures.

Cutting the cord: Comcast is considering spinning off cable network assets like MSNBC and CNBC, potentially forming a shareholder-owned company. This move would allow Comcast to shift resources toward digital growth and place greater emphasis on Peacock’s expansion. By separating traditional cable from its high-growth streaming sector, Comcast could better adapt to the current media landscape.

CNN launches $3.99 paywall: It’s a bid to grow digital dollars as cable viewership and revenues decline.

DirecTV and Dish Network attempt to claw back linear TV’s power: A proposed merger would create a pay TV giant that could help it in carriage negotiations.

For the rest, viewing cuts into subscription and transactional video services as well as traditional TV. This means FAST viewership is contributing significantly to ad spending growth on CTV. Sports properties continue to flow to digital, increasing CTV ad inventory and monetization.

On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.

TV formats including national broadcast/cable, local broadcast/cable, and addressable were significantly lower in the pecking order. What should marketers take away from our TV and CTV ad spending forecasts? The golden age of TV is in its golden sunset. The days of an upward trend in US TV ad spending are behind us.

The over-the-top (OTT) streaming landscape is rapidly becoming as crowded as the early days of cable TV. It is vital that marketers understand the scale, reach, and prospects of the various players in the industry.