蘑菇AV

California law curbs deceptive ads for digital goods: By 2025, sellers must clearly state when products are licensed rather than owned.

Consumers are fairly good at ignoring or tuning out ads. But they are very aware when ads target them based on their online activity. However, that knowledge does not automatically result in a more negative perception of the ads themselves.

Ghost eyes an opportunity helping brands move surplus goods: The private B2B marketplace aims to address market inefficiencies by connecting brands with buyers of surplus and goods online.

In 12 years, marketplace Tuckernuck has grown from a small online retailer using friends and family to model their product to a robust marketplace offering men鈥檚, women鈥檚, and children鈥檚 apparel, accessories, and home goods.

Roblox wants to be an ecommerce platform: After a pilottesting physical goods sales with Walmart and E.l.f. Beauty, the gaming platform sees big potential in online sales.

Gen Z shoppers embrace Temu, Shein, and TikTok Shop: 1 in 4 makes a purchase at a Chinese online marketplace at least once a week, as their array of cheap, trendy goods proves impossible for the price-sensitive cohort to resist.

As retail media networks (RMNs) clamor for advertiser budgets, the channel鈥檚 measurement shortcomings are moving into the spotlight. Advertisers cite a lack of cross-platform standardization among their top RMN-related challenges, but an overcorrection on measurement could do more harm than good.

On today's podcast episode, we discuss how haptic logos could change the game, if retailer game shows might catch on, whether J. Crew's print catalog reboot is a good idea, Peloton's next move, what folks are actually doing when "working" from home, and more. Tune in to the discussion with host Marcus Johnson, our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.

Growth rates will decline, but digital grocery will remain a key focus for retailers looking to drive incremental sales dollars in ecommerce.

This deck provides an in-depth analysis of the home furnishings sector in ecommerce, including forecasts for sales growth, digital ad spending, and KPIs. It also highlights consumer shopping behaviors, spending trends, and the growing influence of social media.

How can retailers in grocery, the second-largest ecommerce category, optimize their online business to succeed?

AI firms are paying for raw footage, offering creators extra cash鈥攂ut with low payouts and growing privacy concerns, is this a good deal or a short-term play?

Methodology: Data is from the August 2024 "The 蘑菇AV Luxury Survey" conducted by Bizrate Insights. 967 US adults ages 18 + were surveyed online between July 29 and August 22, 2024. Respondents identified as female (52.8%) and male (47.2%) and were ages 18-34 (26.0%), 35-54 (27.4%), 55-64 (24.6%), and 65 or more(22.0%).

Retailers of sporting goods and equipment are moderately increasing their spending on digital ads following a post-pandemic slump. In 2022 and 2023, ad spending growth in this sector slumped well below the retail average. But its small share of total retail digital ad spending (5.2% in 2024) means it doesn鈥檛 have much impact on overall industry growth trends.

After an unexpectedly solid 2023, the good times will continue for ad spending in most US industry verticals in 2024. Telecom will lead in growth, and numerous categories will outpace their 2023 increases. A few unusual results are on tap as well.

Both BEVH and our projections forecast an acceleration in online sales this year. Zooming in: Three essential goods categories鈥攎edication (+6.3%), groceries (+5.5%), and pet supplies (+5.4%)鈥攑osted the largest YoY sales increases, while more discretionary categories like shoes (+0.8%) and clothing (+0.1%) saw modest gains. Electronics and telecommunications sales declined by -2.4%.

High-income consumers are more likely to discover new brands or products in-store, but they typically make the final purchase online.