Ä¢¹½AV

Its community—rooted in video games but expanding into esports, music, talk shows, and even cooking—attracts a diverse base of creators, resulting in high watch-time numbers. We forecast that Twitch will have 36.4 million users by the end of 2024, accounting for 10.6% of the US population. By the numbers:.

Despite financial troubles among some esports and gaming video platforms, ad revenues will continue to grow for both media.

Esports ad revenues are still growing despite turmoil in the industry. Following several notable bankruptcies in 2023, the esports industry—which we define as live video of gameplay—seems a bit more stable in 2024. Even so, in January 2024, Twitch laid off hundreds of employees following weaker-than-expected growth. We estimate that esports ad revenues will grow 8.0% this year to reach $277.7 million.

On today's episode, we discuss the significance of Netflix saying it has 5 million monthly active users on its ad tier, the biggest impacts of the new streaming service Max, and how much noise a combined Paramount+ and Showtime offering can make. "In Other News," we talk about the current state of esports and what the best connected TV (CTV) ad formats are. Tune in to the discussion with our director of Briefings Jeremy Goldman.

The rest will go to a smorgasbord of smaller formats, such as free ad-supported streaming TV (FAST), videos on news and sports websites, esports services like Twitch, YouTube alternatives like Vimeo, and adult content (pornography). Click here to view our full forecast for US time spent with digital video. Among the major video formats, social video is growing time spent the fastest.

On today's episode, we discuss the significance of the recent deal between Microsoft and OpenAI, whether TV is changing streaming back into TV, if the esports bubble has officially burst, whether Apple Maps' upgrades can start chipping away at Google's search dominance, some interesting facts about monarchies around the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

Influencing the influencers: Harris and Trump rely on creators to mobilize younger voters and drive social media buzz.

The number of companies generating more than $1 billion in annual US CTV ad sales more than doubled from two in 2020 to five in 2024. With ad dollars spreading out among services, a few streaming platforms stand out because of their heavy usage.

There will be over 100 million social buyers in the US in 2024, according to our forecast. TikTok Shop, which launched in the US in September 2023, will be the single largest contributor to buyer and sales growth this year.

CTV display ad spending will reach $33.35 billion in 2025, with 98.4% of those dollars going to video ads. Total CTV ad spending will see solid double-digit annual growth rates through our forecast period to reach $46.89 billion in 2028.

How can in-game ad buyers calibrate their ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

This year, most buyer and sales growth will be driven by TikTok Shop, which will convert over 40% of TikTok users into buyers. Social commerce and retail media will converge as Amazon’s ad partnerships with the social platforms start to pack a punch.

Total media ad spending growth has stabilized, and digital ad spending is set for an extended period of low double-digit annual increases. Amazon, TikTok, and Instagram will be the main growth drivers this year.

And the remainder is mostly made up of videos on news and sports websites, esports services like Twitch, YouTube alternatives like Vimeo, and adult content (pornography). Total time with digital video far exceeds TV time. TV may endure as the single largest category for a while longer, but all digital options combined far exceed TV’s reach.

Trump win could fuel conservative media growth: Fox News likely to thrive, while creators reshape the digital narrative with direct-to-audience engagement.