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Asia-Pacific is the most coveted region worldwide for its digital video streaming growth. And the OTT video segment has been gaining steam as audiences increasingly crave high-quality content. However, players have had to stay innovative as they cope with an array of business challenges that comes along with this diverse region.

OTT video is popular whether it’s free or paid. Every global region and country we track is engaged with these platforms, some very deeply. But new viewers will be hard to find.

Device ownership in Japan followed the same trend as other media patterns. The country ranked last in seven categories regionally and three globally. Japan had the lowest smart TV ownership globally. Only 13.4% of respondents owned a smart TV compared with the regional average of 45.0%. Ownership of wearable technology in Japan ranked last globally.

The Asia-Pacific coverage in the Global Media Intelligence Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, Philippines, South Korea, and Taiwan.

OTT digital video services are now popular everywhere, although fee-based sub OTT is not yet mainstream in every country. The outlook is positive for both free and paid OTT around the world, but growth will slow significantly.

In India, Germany, and Japan, Prime Video will have more viewers than Netflix in 2023. Prime Video trails Netflix in the US, where stalwart Hulu also commands a huge audience. Hulu does not operate outside of the US, which changes the dynamics of the competition internationally.

An anime adaptation by acclaimed Japanese studio Trigger released exclusively on Netflix has propelled the game back into the zeitgeist, leading it to dominate sales charts for weeks—yesterday, CD Projekt Red announced the game had sold 20 million copies.

The Asia-Pacific coverage in the Global Media Intelligence Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, the Philippines, South Korea, and Taiwan.